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A National Marketing Campaign Defined by One Monument Sign

2012-02-24T12:10:00.002-05:00

“Have you seen any of the Farmers
University Commercials Lately”? “Not sure”…
“You know the song…♪We are Farmers… da, da, da, da, duh,
don, don… ♫
It’s the commercial with the brick university sign and “that guy who is in
everything” playing the professor”. “…yes, I have, the professor was in
Ladykillers”. This is a classic case of
a “multi-dimensional brand campaign” that worked… and also a true conversation
between two women in the grocery store.

Recognizing a need in the “insurance
market” for a fresh, creative concept targeted to a new generation, Farmers
Insurance introduced the “Farmers University” campaign. The campaign utilizes a
multi-dimensional approach, designed for television, print, social media and
the web. It was something new, a “think outside the box” approach to informing
potential clients about the insurance industry and the products they offer.

The campaign introduces us to Farmers
University, a college campus where each classroom aims to teach us something
different about the insurance industry while injecting humor and recommending
products offered by Famers Insurance.
While the concept was well-themed,
the marketing team had an initial challenge.

The pre-launch challenge facing this campaign
was how to “unite” Farmers Insurance with their University concept, how to show
viewers at home that this was a “college campus”… How did they do it? If you
have viewed the commercial, you may have noticed the first shot in their
commercial focuses on a brick, foamcore monument sign – a simple design in
nature that clearly states “Farmers University” and gets the job done.

Signs Now Holland, MI teamed up with
wholesale monument manufacturer, Peachtree City Foamcraft to create the Farmers
University Signs pictured above. The design utilizes a simple faux brick
background with raised “in-sign” panels integrated into the structure and recessed
text to make the font “pop”. The same design that Farmers Insurance decided
should be “messenger” of their campaign.

After the first shot of a college
campus defined by the simple message on the monument sign, the rest of the
commercial is simple to follow and viewers clearly understand the concept and
the message that Farmer’s is trying to communicate, all because of the two
simple words inscribed on one very famous monument sign.

Be on the look-out for the Farmers
Commercial and see for yourself how one foamcore monument sign was able to
define a million dollar multi-dimensional brand campaign.

For more information on Peachtree
City Foamcraft, visit http://www.foamcraft.info/.
For more information on Signs Now Holland, MI visit http://www.signsnowhollandinc.com/.

Design Monuments: Bottoms Up

2012-02-15T11:21:00.005-05:00

Sign Builder Illustrated's Craig Berger tackled the topic of Monument Sign Design in the January 2012 edition of the popular sign publication.

Didn't have a chance to catch the article, we did and wanted to share some of the article's highlights with you...

Berger brilliantly broke down the design elements of a monument sign into 3 parts: 1.) A highly detailed base where people interact with the building up close 2.) A simple shaft that carries the buildings' identity to soaring heights and 3.) A top that carries the brand identity of the building that people can view from miles away. His commentary was largely based upon principles developed by the late Andrew Bertucci, executive director of the United States Sign Council.

The article focus on designing from the bottom up... citing that "bases are the most neglected sign elements in architectural signs". The topic of base exposure was also touched upon.

Imagine, a brilliantly designed monument sign, concrete base and what is that... ?? Metal posts peaking out from under the sign? While Peachtree City Foamcraft monument signs are designed to be ground supported, some traditional brick and stone monuments often show exposed poles or concrete, betraying the quality of the base as affirmed in the article.

Onto the shaft, the article focused on consistency and noted that the shaft should be designed as an "architectural element" of the sign and not cluttered with informational "junk". Experts recommended that a focus on identifiable design elements be placed on the shaft, rather than making it an "informational" element.

Finally, the Top... remember the KISS principle (keep it simple stupid). The best brands are simple, i.e. the Nike Swoosh, McDonalds Arch, Apple's Apple... even Starbucks has jumped on the wagon and simplified their logo to ensure that it is easily identifiable at both on both a large and small scale.

Your Top should be your brand, your message... take your logo and copy, copy, copy until it is simple enough to be recognized on both a large and small scale. Make sure to incorporate dimensionality, modernity or combined lighting for that "wow effect"... bottoms up, to a well done sign design.

VOTE, VOTE , VOTE

2012-02-15T10:50:00.005-05:00

The 2012 ISA Sign Design Competition is in full swing and the competition is hot! Peachtree City Foamcraft is pleased to announce that we collaborated in the manufacturing process of two superior signage projects that are vying for the title of Best Building Signage, Non-Electric 2012.

Voting began yesterday, February 14th, 2012 and runs through the first week in March. We invite you to check out the slate of signage projects hoping for your vote.. and we hope you vote for the larger than life coffee cup or massive mascoutah high school medallion (...we like them the best, but we are biased!)

Here's the details: Click Here to go to the voting page, click VOTE under the signage project you like best - only 1 vote per category. Once you click the VOTE circle, your vote will be automatically counted.

One LinkedIN Sign Group Tops 3000

2012-02-01T09:24:00.002-05:00

Sign & Digital Graphics Magazine announces that its' professional social media networking group on LinkedIn (www.linkedin.com) has grown to more than 3,000 members! Participation has increased by an average of 8 percent a week to a current level of over 3,000 according to a report issued by Sign & Digital Graphics Magazine. The group began in 2009.

In other news..

Peachtree City Foamcraft has a group for those who LOVE monument signs. 56% of the groups members are sign shop owners, so it is a great place to share your tips, tricks and ask any questions. The group is a bit smaller with just over 100 members and they would love to have you join.

Check out both groups on LinkedIn.

Registration OPEN for NBM Dallas TX

2012-02-01T09:20:00.002-05:00

Yee-Haw~! The NBM Show has just announced that online registration is now available for signage and graphics providers who are interested in attending their first show of the new year.

This year, the first show of 2012 will be held at the Dallas Convention Center in Dallas, TX from May 10th through the 12th. For more information visit the NBM website.

Selling an Architectural Signage Solution

2012-01-16T10:23:00.006-05:00

When you look at almost any piece of literature from Peachtree City Foamcraft, you will see that they are a wholesale manufacturer of foamcore monument signage and architectural accents.

How many of you have offered your clients the complete package? This means offering the architectural accents IN ADDITION to the foamcore monument signage.

If you have never offered your clients architectural accents, you may be leaving valuable dollars on the table.

In this blog entry we are going to focus on 2 topics: Defining Architectural Accents and Selling Architectural Accents.

Pictured above you will see a customized wall cap that fits perfectly when installed atop an existing brick wall, complimenting the signage and providing a solution that ties together the entire package. This is an example of an architectural accent.

Architectural Accents are defined as details that define an architectural object or artwork, in this case "the final details that define architectural sigange, specifically your foamcore monument signage". To be more specific these can be faux brick or stone accents, wall caps, column caps or raised/recessed graphics to name a few.

How do you sell architectural accents in addition to foamcore monument signage? Simple, they should sell themselves. Often times clients are replacing existing sigange when purchasing a new monument sign or they need their NEW signage to fit in with their existing landscape. Both of these scenarios, present the retail sign shop with an excellent opportunity to present an architectural signage solution.

First, ask your client if there are any existing walls or columns where the new monument signage will be installed. If so, are they capped off ? Will the caps match the clients desired "new look" with their foamcore monument signage? Peachtree City Foamcraft can manufacture wall caps or column caps to fit perfectly atop your clients existing wall or caps. Below you will see an example of a mitered column cap and above you will see an example of an installed wall cap both manufactured for a PERFECT fit and to compliment the signage solution.

In order for Peachtree City Foamcraft to manufacture a wall cap or column cap for a perfect fit, we will need your clients' wall or column dimensions. The easiest way to do this is by creating a template. We can match virtually any color, and there is no limitations based upon size, length, or shape. Here is an example of the finished product.... Enjoy!

Who is your favorite supplier sales rep?

2012-01-16T10:15:00.003-05:00

Sign & Digital Graphics magazine is looking for the industries' favorite sales reps! If you have a favorite sales rep from a wholesale supplier, give him some props in an upcoming issue of SDG magazine. How? Simple, tell the magazine in 50 words or less how your supplier sales rep has gone above and beyond. You can do this by calling Erika Wagner at 800-669-0424 or by emailing ewagner@nbm.com.

Monument Sign Mark-Up? You ASK - We Answer...

2011-12-22T09:48:00.004-05:00

"I would like to learn what other people are charging for their finished foamcore signs? Are they charging too little, to much, or just right? Since I have done several through the years my customer are not as skeptical as they where early on thinking since they are foam they should be cheap, what is the best way to prove that foamcore signs are great"?

That is a great question, and one that we receive more often than you would think. Let's tackle the first portion of your question - what are OTHER sign shops charging for finished foamcore monument signs? The answer changes depending on who you ask, when you ask and where you ask. I know this answer is cliche so let me go into greater detail...

The price customers will pay for their finished foam monument signs varies by region. For example, in the northeast we find that spring/summer/fall are peak times for monument signs ESPECIALLY spring, since everyone has been cooped up from the snow... so businesses will pay more for their monument signage. In the south and far west it is the opposite - fall and winter are often peak seasons for sign installation and monument sales since the temperatures are much cooler. On the other hand, foamcore monument signs ARE easier to install than traditional structures built of brick or store and DO NOT need to be built on site so YOU can be highly competitive and install your finished monument signs regardless of the heat.

So you want an actual NUMBER ? The average mark-up of a Peachtree City Foamcraft monument sign is between 75 and 100%, if you using a lesser markup, you may be leaving valuable money on the table. See for yourself... Send your monument design to a local general contractor and/or mason and ask them to bid the project having them build it on site using traditional materials. 99 times out of 100 - your cost will be MUCH less (even with your 75-100% markup), plus you don't need heavy machinery or an entire crew to install the exterior site signage - so you can be competitive on the price you charge for installation.

The last part of your question, proving foamcore monument signs are great.... Clients are often skeptical of the word "foam" in foamcore. Monument is a majestic word but foam makes them wonder if their signage will be able to stand up to the elements and the test of time. Here's what you need to know about Peachtree City Foamcraft monument signs - we are the only wholesale manufacturer to have our product independently TESTED and APPROVED to withstand 175 mph words. How? Our exclusive plastic poly-armor (TM) hardcoat allows our product to expand within the means of the plastic without degradation like urethane or eifs monument signs. Foamcore monument signs are JUST AS DURABLE as traditional monument signs AND they are lightweight, offering sign shops and businesses alike, the BEST of both worlds.

View our hammer test and learn more about the differences between various hardcoat systems on our website.

HOT DEAL** 3 Discounted Monuments for Sale

2011-12-21T10:01:00.006-05:00

It's the holiday season and we have a HOT deal on three monument signs. Our Georgia branch has (3) three standard model #26 monument signs reduced for quick sale.

They have been deeply discounted by more than 50%, they are big signs and we could use the room in the shop.

Why are we selling these signs? Sometimes our sign shop clients have to cancel a project or change the scope of a project, other times they don't pick up/pay for their signage.

There is nothing wrong these signs - they are painted and ready to go.

Our loss is your gain, if you act quick!

Call 877-862-0840 for pricing. The signs will be shipped from Tyrone, GA or you can pick them up at our Tyrone, GA plant.

There are ONLY 3 monument structures so this opportunity is first-come-first-serve!

Make Your Monument Sign Sparkle: How to Clean Your Foamcore Monument Sign

2011-12-16T00:22:00.002-05:00

Add Sparkle to Your Monument Sign – Step by Step Guide to Making Your Sign Shine
Your monument signage can look brand new this new year when you following these simple steps

(Tyrone, GA) Peachtree City Foamcraft, the nation’s largest manufacturer of 100% Wholesale Foamcore Monument Signs and architectural accents is pleased to unveil their latest informational video, “How to Clean a Foamcore Monument Sign”. The video walks viewers through each of the steps necessary to take your monument signage from mucky to magnificent.

“It’s a new year and many sign shops will have resolutions relating to their company image, start with your Foamcore monument signage. Our video will walk you through the process of restoring your monument signage with a simple cleaning, guaranteed to make your sign shine.” Katie Schwartz, marketing coordinator for Peachtree City Foamcraft continues, “We also have a corresponding instructional sheet available in .PDF format, which sign shops can print and use in the field.”

The Monument Cleaning Video is the latest in a viral marketing campaign of informational videos published by Peachtree City Foamcraft. Peachtree City Foamcraft is a wholesale-only manufacturer of Foamcore monument signs, foam sign panels and architectural accents. The Monument Cleaning Video can be viewed below or also found on their YouTube Channel - http://www.youtube.com/peachtreemonuments

Raynbow Signs: Sign Craft Feature

2011-12-07T08:49:00.003-05:00

Hat's off to the team at Raynbow Signs - Palmerston, Canada based sign shop for the exceptional profile and showcase of the high quality signage produced/designed by their facility, and a nod for the mention of Peachtree City Foamcraft in conjunction with the gorgeous monument sign they designed for Listowel. We had the pleasure of manufacturing the foam panel and posts for their company, and we are humbled by the mention - thank you.

If you haven't had a chance to check out the article, Raynbow Signs was featured in the November/December edition of Sign Craft Magazine. The 6 page article is truly inspirational showcasing several photos of signage the company has designed and completed for clients throughout the years. From an 8' tall bottle of maple syrup to sign panel designs that look so real they could pop out of the page, checking out all of their eye catching designs and their story is worth a read.

NBM Poised for 2012 Sign Show Season

2011-12-07T08:05:00.006-05:00

The NBM Show is poised for their 2012 "sign show" season.

According to an article published in the December 2011 edition of Sign Business and Digital Graphics Magazine, "The NBM Show has announced the opening of the 2012 show season in Dallas, Texas, May 10-12, followed by events in Indianapolis (June 21-23), Long Beach (August 16-18) and Philadelphia (September 20-22).

2012 brings some "firsts" to the show slate... The NBM Show will make it's debut for the first time in Dallas, TX and will end in Philadelphia, PA - also a first for the organization. According to Laurie Thiel, director of event sales for the NBM organization, "We are continuing to evaluate how we serve exhibitors and attendees who choose to do business with us."

The NBM show will continue its Business Education Program in 2012. If you are interested in learning more about the NBM Sign Business and Digital Graphics show or if you would like to pre-register, online registration is available at www.thenbmshow.com.

Pinnacle Signs Focuses on Building a Custom Sign Using Foamcore

2011-11-02T08:08:00.002-04:00

One Canadian Sign Shop is blogging about the buzz surrounding the benefits of building a custom sign using "foam core technology". We want to thank the team at Pinnacle Signs for the plug and we invite you to check out their blog entry.

We invite you to check out The Pinnacle Visual Signs Blo g.

Sign of Times 2012 International Sign Contest

2011-10-26T11:10:00.004-04:00

Sign of The Times has announced that entry forms are now available for their annual International Sign Contest. There are 11 categories, including:

Exhibit/Tradeshow Graphics
Sign Systems
Commercial Monument Signs
Electric Monument Signs
Banners/Murals/Supergraphics
Commercial Freestanding Signs
Electric Freestanding Signs
Commercial Building Signs
Electric Building Signs
Electronic Message Centers
Unique Signs

Cost: $10 per entry, maximum of $75 for 8 or more entries.

Deadline: December 6th, 2011

Rules: Signage Must have been installed within 2 years of the submission date. A description of the signage must be included on or with the entry form. Sign Systems MUST be comprised of at least three signs. For complete rules and guidelines: visit www.signweb.com

Image Guidelines: Send at least (2) two color, 300-dpi images that are 4x5" or larger (8x10 preferred). Please include:

(1) One image from a distance that captures the sign and its environment.
A second, closer shot that amplifies signage detail.
At least one night photo of electric-sign entries.
Additional 300-dpi images are encouraged (maximum of four photos for single-sign entries).
For sign systems, please send three to six photos.

Be sure to check out Sign of The Times November or December issue for an entry form or visit www.signweb.com where a download-able interactive entry form is available.

Good Luck!

Sign World 2011 - Coming Soon!

2011-10-10T10:03:00.004-04:00

In less than 2 months, The Sign World International Show will take the stage in Atlantic City. The Sign Show presented by The United States Sign Council is slated for December 1st, 2nd and 3rd.

What you need to know:

Registration is available on site and the show will take place at the Atlantic City Convention Center located at One Ocean Way, Atlantic City, NJ.

Thursday, Dec. 1st: Show opens at 4 p.m. and runs until 8 p.m. Seminars and workshops run from 9 a.m. to 5:30 p.m. and registration is available from 8 a.m. to 8 p.m.

Friday, Dec. 2nd: Show opens at 10 a.m. and runs until 6 p.m. Seminars and workshops run from 9 a.m. to 5:30 p.m. and registration is available from 8 a.m. to 6 p.m.

Saturday, Dec. 3rd: Show opens at 8 a.m. and runs until 4 p.m. Registration is available from 10 a.m. to 5 p.m. The USSC Breakfast will be held at 8:30 a.m. at The Sheraton Hotel.

For more information on classes, workshops, exhibitors and where to stay, eat and play visit The USSC's website. Be sure to stop by and visit The Peachtree City Foamcraft Booth #711.

NBM Philadelphia Show Date Has Changed!

2011-10-10T08:32:00.004-04:00

The NBM Show Philadelphia was previously set for February 2012 and due to the feedback the organization has received from vendors and attendees alike, the show date has been changed.

The NBM Show Philadelphia will now be held September 20 through Setember 22nd, 2012.

For more information, visit The NBM Show website.

Benefits of Foamcore Monument Signage at NBM Baltimore Show

2011-09-16T08:53:00.003-04:00

Michael Fetter, National Sales Manager for Peachtree City Foamcraft details the benefits of Foamcore Monument Signage at the National Business Media's Sign Business and Digital Graphics Show in Baltimore, MD.

Mark Your Calendars - Upcoming Signs Shows

2011-09-14T10:48:00.004-04:00

Mark Your Calendars! There are a couple sign shows and events slated to take place before the end of the year....

October 7-8: The Mid South Sign Association (MSSA) Great Ideas Conference Series continues at Crystal Clear Imaging, LLC in Harahan, LA. For more information on this event, visit www.midsouthsignassociation.org.

October 12-13: The Illinois Sign Association's Fall Conference will be taking place at the Marriott's Hickory Ridge Conference Center in Lisle, Illinois. For more information, call 414-529-4235 or check out www.isa-sign.com.

December 1-3: The USSC Sign World International returns to the Atlantic City Convention Center in Atlantic City, NJ. For more information on the USSC show - go to www.ussc.org or call 215-785-1920.

Sign & Digital Graphics: Focus on Protecting Your Design

2011-09-08T08:42:00.004-04:00

If you haven't picked up the September 2011 issue of Sign and Digital Graphics magazine, there is a great article on page 28 that focuses on how sign shops protect their sign designs.

Hours can be spent on creating a quality design or multiple designs, and nothing is worse than driving by your client's site to see their new exterior business sign (your design) that you didn't build! How can you protect your sign design so this doesn't happen to you?

According to a survey by Sign & Digital Graphics Magazine that received 430 responses, 62.3% of sign shops with annual revenues of more than $25,000 to $250,000.00 had a plan in place to protect their designs the figure rose to 74.4 percent for companies with annual revenues larger than $250,000.00.

How did these companies protect their designs? With two approaches: 1.) Marking or signifying the design as protected 2.) Obtaining a deposit during some point of the design process

More than 70% of companies marked their drawings as protected while 24.1% went as far as creating a separate document that notified clients that their design work was legally protected.

48.7% of sign shops asked for a deposit BEFORE the sign design actually began and 13.8% asked for some payment before the design was completed.

So what happens when you put a plan in place and your client ignore it and uses your design without permission, anyways? According to survey respondents - 62.3% responded to having their sign design "stolen" by sending a letter and/or calling the offending party and 43.2 percent also sent a letter and/or called the sign shop owner who used their design. Only 8% went as far as hiring an attorney and/or filing a claim or lawsuit.

Contra Vision Wrap Contest Deadline Approaching

2011-09-08T08:27:00.005-04:00

Contra Vision Supplies, LTD. (Stockport Cheshire, UK) has announced the 3rd International Wrap Artists' competition with prizes to be announced at SGIA 2011 in New Orleans. Contestants can enter any of five categories: building wrap, vehicle wrap, retail graphic, interior design and non-perforated, see-through graphic.

Entry forms and updates are available at www.contravision.com and teh deadline for entries is September 16th, 2011.

Entries must be commercially produced, but can be submitted by creative designers or design imagers. The contest's prizes include a modern, glass sculpture as well as cash and travel prizes.

Sign & Digital Graphics Magazine: Portfolio 2011 Contest

2011-08-17T08:36:00.002-04:00

Calling all creative, talented sign makers - Now is your chance to be a part of Sign & Digital Graphics Magazine's annual portfolio contest - a collection of the sign industry's latest in creative design, innovative applications and effective advertising throughout signage.

Contest Guidelines & Miscellaneous Information:

The Portfolio Contest is open to all commercial signage types, techniques and materials - dimensional signage, Neon/LED, cut vinyl, dynamic digital, digital printing and mixed media.

Enter as often as you wish but include a separate Entry Form with each project.

A printable PDF version of the entry form is available online - click here to go to the main website, than click on the "Portfolio Sign Design Contest" button.

Images should be prints, 35mm slides, 4x5 or 2x2 transparencies, or high-resolution (300 ppi; minimum 3"x5") digital photos.

Mail photos along with an entry form for each project to: Portfolio 2011, 2800 West Midway Blvd., Broomfield, CO 80020 ...or email your submission to mdixon@nbm.com

Deadline for entry is September 28, 2011.

Thank NBM Long Beach Attendees

2011-08-16T08:41:00.004-04:00

Peachtree City Foamcraft, the wholesale manufacturer of quality foamcore monument signs, 3D foam props and architectural accents would like to extend a sincere Thank You to all of the signs shops who stopped by our booth at the Sign Business & Digital Graphics Show in Long Beach, CA.

The show is part of the NBM's Sign and Digital Graphics Show Series and was held in Long Beach, CA from August 12th -August 13th, 2011.

Spotlight on Standard Model #52

2011-07-18T11:34:00.006-04:00

This beauty pictured to the left was manufactured for an apartment complex in the Shreveport, LA area.

Designed and Installed by Signs Now Shreveport, LA the structured was manufactured by 100% wholesale-only monument sign manufacturer, Peachtree City Foamcraft.

The Woodlawn Terrace Apartments monument sign design was created using Peachtree's Standard Model #52 and added raised in sign graphics to read "Woodlawn Terrace Apartments and a custom raised tree logo was also embedded into the sign. The client had decided to add the phone number after the monument was installed, so the sign shop was forced to "off-center" the number due to lack of vertical space.

We think it turned out beautifully! Signs Now Shreveport, LA, is a full service sign shop. For more samples of the products they offer, click here to visit their website. Special Thanks to Clay Eaves and the crew at Signs Now for sharing this beauty with us.

Village to Update Monument Signs

2011-07-14T11:48:00.002-04:00

According to an article in the Trib Local, "Two years after a car accident took out one of two monument signs outside of Tinley Park’s Village Hall, trustees are moving forward with plans to replace it.

Two brick signs formerly straddled the driveway from Oak Park Avenue into the village hall’s parking lot, but one was damaged by a car accident in 2009, officials said. Following the accident, village trustees saw the damage as an opportunity to update both dated signs with the village’s new logo, which can be found on other entryway signs around town.

The project went to bid in 2010, but it never moved forward because the lowest bid, about $52,000, was $12,000 more than what the village’s budget allowed, said Assistant Village Manager Steve Tilton.

An extra $10,000 was added to the project’s line item in this year’s budget to cover the expense, he said.

After going to bid for a second time, the lone bid to replace both the damaged and current sign came in at $56,500, still about $5,600 above the 2011 budgeted amount, Tilton said.

But trustees gave initial approval for the project during a Public Works Committee meeting Tuesday.

Tilton said $4,000 of the bid price will be set aside as contingency funds that may not need to be spent, leaving a smaller gap of about $1,600.

Village trustees on the committee said extra dollars will likely be available to fill the gap because other capital projects are expected to cost less than their budgeted amounts.

The sign contract will be up for final approval by the full board at its July 19 meeting".

USA Today Talks "Signs"

2011-07-12T11:57:00.003-04:00

According to Sign Web "On June 24, USA Today columnist Rhonda Abrams, who's also president of The Planning Shop, praised signage for its cost-effective advertising impact. She notes the effectiveness of signs her company posts in its trade show both, which only cost $100 a piece but generate great traffic, and notes her carpet cleaner's missed opportunity for failing to decorate his company van with inexpensive, magnetic-sheet graphics. She offers common-sense checklist for end-users, which includes such details as keeping color, logo and typeface consistent; keeping messages brief (i.e., under 10 words); making sure signs are visible from all directions; and using high-contrast colors and ample lighting. And, naturally, becoming familiar codes to understand what's permissible."

View the original article at: http://www.usatoday.com/money/smallbusiness/columnist/abrams/2011-06-24-signs-marketing_n.htm

We Remember Publisher & Friend, Ken Higgins

2011-07-12T11:50:00.002-04:00

The entire staff at Peachtree City Foamcraft joins other industry professionals as we take a moment to honor and remember well known publisher and our friend Ken Higgins, who passed away suddenly July 3, 2011. He is survived by wife Diane Phillips as well as his children, Eric and Kristin.

Ken was the former publisher of Sign Business and Digital Graphics magazines, and was an integral part of the success of The NBM Show. He will be remembered for his professional accomplishments as well as for his warm friendship and wry sense of humor. He began working with NBM in 1988 and over the years has touched the lives of hundreds of industry professionals.

“Ken was a respected and loved part of the Sign & Digital Graphics group,” says S&DG Publisher Mary Tohill. “Ken was a professional colleague of mine for more than 20 years, but more importantly, he has been a close personal friend. All of us will miss him enormously. Anyone who worked with Ken over the years will remember him showing up at trade shows with a smile and his signature sandals. Please keep his wife Diane, and children Kristin and Eric in your thoughts and prayers.”

“For more than 20 years, Ken has been an important part of Sign & Digital Graphics, as well as the whole NBM family,” says Bob Wieber, president of NBM. “Ken had many friends throughout the sign industry, and those who knew him well knew a friendly guy with a quick smile and an even quicker wit. At beer-thirty, let’s hoist one for Ken.”

Under his leadership, Ken helped establish Sign Business and Digital Graphics magazines (now Sign & Digital Graphics) as the most respected and well-read trade journals serving the signage and commercial graphics industries. His easy manner, intelligent humor and professionalism will surely be missed.

Spotlight: Monument Sign "Standard Model #49"

2011-06-30T10:53:00.005-04:00

June 29th Monument Sign Spotlight: Model #49

This beauty pictured to the left showcases some of the unique customized options available when you, the sign shop choose one of our 56 standard models.

This synthetic stucco monument sign, is our standard model #49 measuring 6'x9'x2'. The monument sign includes raised stucco graphics and a unique customized design incorporating Edwards Sign and Screen Printing, Inc.'s logo.

This sign was designed and installed by Edward's Sign and Screen Printing, Inc. - a full service sign and screen printing shop. Edward's Sign and Screen Printing, Inc is located in Owosso, MI.

Are Monument Signs On The Menu For One Texas Town ?

2011-06-29T09:20:00.003-04:00

According to a recent article published in the Star Local News:

The Mesquite City Council received a preview of the proposed budget for the Mesquite Quality of Life Corporation's budget for the upcoming fiscal year. If the budget is approved by the Mesquite Quality of Life Board it would then be presented to the city council for approval.

One of the items listed in the budget is the second half of funding of the city's project for improvements to the Gus Thomasson corridor that were approved by council last year. The city allocated $350,000 in 4B funds last year for the project. The city's total cost was expected to be $749,884.

The $3,749,421 project has to be funded up-front by the city. As the project is completed, the city can apply to the North Texas Council of Governments for reimbursement. The North Texas Council of Governments already approved the project for funding. The city is required to pay for 20 percent of the project's cost. For the city to receive its full reimbursement a new mixed-use private development must take place in the corridor.

"When they are making reimbursements they will keep 10 percent until we have our first project for vertical mixed-use development," said Richard Gertson, director of community development.

Under the preliminary budget funds will also be set aside for future repairs and maintenance to the Municipal Course Golf Course.

"We hope to get a good direction from our master plan," said Cliff Keheley, director of parks and recreation. "We are looking at the possibility of redoing some greens, bunkers and restrooms; mainly cosmetic things. We have a lot of golf cart paths that need to be redone."

During the discussion of proposed projects, councilman Stan Pickett inquired about the possibility of bonding funds out of the corporation to purchase monument signs to be placed on medians throughout some of the city's major thoroughfares.

"I'd like to see us look at the monument entry signage around entrances to our community," Pickett said. "We really are not using 4B funds to bond projects. We are only doing it for one thing right now and that is transportation. We are one of the few communities with 4B that does not use it for bonding projects. We need to look at doing more bonding out of it than just bus and rail. I see this as an opportunity to move forward some of our projects."

Dennis Tarpley, mayor pro tem, also like the idea of placing monument style signs throughout the city's entry ways.

"I thought it was a good idea when Stan first brought it up. Whatever we can do I think it is a good idea to inform citizens of what is going on," Tarpley said.

Pickett also mentioned the possibility of using 4B funds for street and alley repairs.

"Because of the way it's structured, all of the projects have to be related to economic development," said Tom Palmer, manager of economic development.

"I wish we could," said Ted Barron, city manager.

American Sign Museum Raises $37,000

2011-06-27T09:36:00.003-04:00

The American Sign Museum just wrapped it's 8th Annual Silent Auction, which is the group's largest annual fundraiser. The silent auction was offered both online and at the International Sign Association's Expo drawing hundreds of visitors to check out the offerings of sign-industry goods and services offered at a significant discount to the highest bidder.

This year's auction included some "big ticket" items such as a demo HP printer which brought in $12,500.00 and a Roland Versa Studio BN-20 desktop, inkjet printer/cutter which went to the highest bidder for $7,050.00.

The auction's revenue grew from $26,00 in 2010 to nearly $37,000 in 2011. The organization still hopes to beat "their best year ever" in 2007 - the auction brought in $47,000.00

City Moves to Monument Signs

2011-06-15T10:49:00.002-04:00

The Sachse City Council’s recent decision about signage is monumental.

After numerous meetings and discussions, the council amended the city’s sign ordinance requiring that “all freestanding identification, general business and multi-purpose signs” be monument signs.

Apartment complexes will also be required to have monument signage.

Monument – or ground signs – are defined as signs having a low profile, either made of or contained within stone, concrete, metal, brick or similar material,” Community Development Director Barry Shelton said

“Based on the previous city council discussions, staff drafted an ordinance that would be considered a monument sign ordinance with exceptions, and would require all signs to be constructed of or contained within stone, concrete, brick or similar material,” Shelton said.

Freestanding signs on Hwy. 78 frontage, including those properties that have frontage on the railroad tracks on the north side of Hwy. 78, and the President George Bush Turnpike, could have a maximum height of 20 feet. All other freestanding signs would be capped at a height of 10 feet.er and convey a disorganized business and community image, Shelton said.

“Signs perform two very important functions,” he said. “They provide direction and express the identity of a city.”

To read the rest of the story, pick up the March 17 issue of The Sachse News.

Illinois Sign Association Fall Conference Set

2011-06-15T10:41:00.002-04:00

Mark your calendars! The Illinois Sign Association's Fall Conference will be taking place at the Marriott's Hickory Ridge Conference Center in Lisle, Illinois. The date is set for October 12-13th, 2011. Additional information on the show can be obtained by calling 414-529-4235 or visiting http://www.isa-sign.com.

Foam Sign Panels - Greater Durability than HDU

2011-06-14T10:02:00.005-04:00

What if you could get the same great "dimension" and "texture" of a traditional sandblasted sign without having to worry about flex factors or durability issues associated with the lightweight material that can be easily damaged ?

Peachtree City Foamcraft has a product that offers sign shops the best of both worlds, the "foamcore sign panels" have an expanded poly-styrene foam core that is encapsulated in their exclusive Poly-Armor (TM) hardcoat and than sprayed with a light stucco finish. This is the same basic manufacturing technique used in the process of creating a foam monument sign and offers an exceptional solution to sign shops.

The foam sign panels have great dimension and texture as you can see in the photo above, in addition the panels can be made in virtually ANY size, there are no seems and no flex factor, also the panels boast greater durability features as they are rot, termite and moisture resistant and able to resist impact much better than a sandblasted sign manufactured out of high density urethane material such as SignFoam3 or Duna board.

Check out the foam sign panel photo gallery for more photos of finished sign panels manufactured by Peachtree City Foamcraft.

Enter The 5th Annual ST Vehicle Graphics Contest!

2011-06-03T08:10:00.002-04:00

Signs of Times has announced the launch of the 5th Annual ST Vehicle Graphics Contest! Categories for submission include:

Handcrafted Graphics (painting, pin-striping, etc...)
Service Vehicles (shop trucks, service vehicles, crane trucks)
Signshop Vehicles (shop trucks, etc...)
Transit Graphics (Bus, Subway, Train, Monorail)
Promotional Vehicles (vehicles to promote a product and/or service)
Marine Vehicles (watercraft graphics only)
Unique Vehicles (3D graphics, art cars, etc...)

Deadline for submission is July 15th, 2011. Complete details and entry forms can be found online at http://www.signweb.com.

Good Luck!

PA Borough Relaxes Sign Code

2011-06-03T08:06:00.002-04:00

On March 29th, The Hamburg PA Borough Council voted unanimously to enact an ordinance that would allow back lit and internally lit signs in two Hamburg districts: on 3rd and 4th streets between Franklin and Maple Streets and on State Street from Franklin to the Schuylkill River Bridge. Code-enforcement officer John J. Leonforte said the current ordinance was too restrictive and unfair to businesses.

S&DG Annual Portfolio Contest Announced

2011-06-02T22:46:00.006-04:00

Calling all "award winning" sign designers... Sign Business and Digital Graphics has just announced their annual Portfolio contest. The contest features a collection of the sign industry's latest in creative design, innovative applications and effective advertising through signage.

Here are the contest guidelines:

The Deadline for entry is September 28, 2011
The Portfolio contest is open to all commercial signage types, techniques and materials including dimensional, Neon, LED, cut vinyl, dynamic digital, digital printing and mixed media types of signage.
You can enter as often as you wish - just use a separate entry form for each submission.
Entry is FREE!
A printable PDF of the entry form is available at http://www.SGDmag.com. Click on "Portfolio Sign Design Contest" to download the form from their website.
Images should be prints, 35mm slides, 4x5 or 2x2 transparencies or high resolution (300ppi; minimum of 3"x5") digital photos.
You can mail your entries along with the entry form to: Portfolio 2011, 2800 West Midway Blvd., Broomfield, CO 80020
Entries can also be submitted via email to mdixon@nbm.com.
Results will be published in the December 2011 edition of Sign Business and Digital Graphics Magazine.

Good Luck and we hope to see some of those gorgeous monument sign designs!

MSSA Trade Show Hits Windy City

2011-06-02T22:40:00.004-04:00

The Mid South Sign Association (MSSA) will be holding it's annual convention and trade show at the Chattanooga Marriott by the convention center in Chattanooga, Tennessee on July 21-23,2011.

Registration and hotel information may be obtained by visiting http://www.midsouthsign.org.

NBM Offers Business Education Online

2011-06-02T22:35:00.006-04:00

According to a recent article in the June edition of Sign & Digital Graphics Magazine, The NBM Show is announcing that eLearning on Demand will now be available exclusively on www.TheNBMShow.com.

For a small fee, users can access over 50 classes - which were presented at the 2011 Education Conference/NBM Show in Austin, TX.

The program is intended for people who couldn't attend the show or weren't able to schedule some or all of the classes they were interested in attending at the show.

For more information on eLearning visit http://thenbmshow.com/elearning

Did You Google Your Sign Shop Today?

2011-05-17T08:53:00.005-04:00

The wise and very wealthy Warren Buffet has been famously quoted for saying "It takes 20 years to build a reputation and five minutes to ruin it." In the Internet age, it can take 10 seconds to destroy a companies reputation, if your aggressor has DSL and Google and you are unaware that information about your company is being broadcast to hundreds, thousands or even millions across the worldwide web.

The easiest way to understand the power of the internet is to compare it to the dynamics of high school, yes high school. There are three main search engines: Yahoo, Bing and Google. Personally, I think Google is the "Homecoming King" - if information about your company good or bad, correct or incorrect - shows up on the front page - people are going listen and most likely believe it, since after-all Google is "Mr. Popular". So how do you protect yourself or know if your business is being gossiped about at the lunch table?

I have 5 tips to help your sign shop manage your online reputation and to help you start to undo damage if you find that your retail sign business has fallen victim to online bullying.

5. Get In The Know

You can't do anything until you know if anyone is actually saying anything bad about you. Google yourself and your company. Make a list of where you would go if you were looking for a business such as yourself online and search those search engines, industry websites or blogs for your company name. Nothing bad ? That is great news.

4. Damage Control

If you find an unflattering photo of yourself on Facebook, a disparaging comment on a blog or our industry website. Take matters into your hands, take the photo down or block the disparaging user. If the blog and/or profile isn't yours - contact the blog owner or moderator and ask that the comment be removed. Most blog owners and moderators do now want their sites associated with any malicious content and will be glad to remove the post immediately.

3. Replace Bad News With Good News

Companies that do not have a strong online presence are more likely to fall victim to online commentary. Create a website, Facebook profile, LinkedIn profile and/or a company blog to communicate the good news about your company. Most people do not read past the first page on the Search Engines, so it is your job to make sure that the "good stuff" about your company appears on the first page and you can control your destiny with accounts that you can also control the content.

2. Maximize The Positive Publicity

Update your content and social media at least once a week, more if possible. The more positive news, comments and information you can share about your company the greater your online reputation will be. One negative comment will fall on deaf ears if there are ten positive ones surrounding it. Get in the "online game" or hire a marketing consultant experienced in social media to help you keep your online reputation "positive and popular".

1. Sincerity, Transparency and Consistency

Everyone makes mistakes, if you find that a posting may be harmful to your reputation but true. Contact the source, offer a sincere apology and an explanation of how the error occurred, offer a solution and in exchange for their satisfying resolution ask that the individual post a follow-up of how the situation was resolved or delete the commentary entirely. DO NOT get even, as online spite makes a company look like they are at fault and unwilling to provide a resolution or stick to age old saying that "the customer is always right".

So if you haven't done it already... Google yourself today.

Target Markets for Wraps

2011-05-10T21:20:00.003-04:00

I came across an article in the May edition of Sign & Digital Graphics that discussed hitting the mark with vehicle wraps. Since many of you offer digital prints as a primary product, I thought that sharing this list may help you to expand your target market and/or product offerings and ultimately increase your bottom line.

The following list provided in the article, is meant to provide inspiration as the "top markets/places" to solicit/apply digital wraps to:

Cars
Box Trucks
SUVs
Airplanes
Helicopters
Motorcycles
Scooters
Pickup Trucks
Boats
RVs
Buses
Commercial Vans
Trailers
Ambulances
Fleet Branding
Windows - automotive and commercial buildings
Reflective Wraps
Golf Carts
Elevators
Doors
Wall Wraps
Building Wraps
ATM Machines

... and finally Kiosks and photo booths :)

Sign Pricing Guide FREE with Subscription

2011-05-10T20:33:00.004-04:00

Sign Craft Magazine has launched a NEW, online version of their popular Sign Pricing Guide. The Sign Pricing Guide allows you to estimate the price of typical sign work in just three clicks.

Sign Craft is offering this service FREE to all subscribers. You can preview the program by visiting www.signpricingguide.com, or by clicking the Sign Pricing tab pm www.signcraft.com to see how it works and take a free "test drive". Enjoy!

Upcoming Sign Events... Mark Your Calendar

2011-05-10T20:21:00.005-04:00

As summer quickly approaches, "sign season" is in full effect. Mark your calendar for some of the hottest events scheduled to hit the sign industry and kick off the summer.

May 18-19: The Illinois Sign Association and the Wisconsin Sign Association will co-host a joint spring conference at the Eagle Ridge Resort in Galena, IL. To learn more, go to http://www.isa-sign.com

June 14-16: Learn about the latest applications in printed electronics for screenprint and inkjet at SGIA's 1011 Printed Electronics and Membrane Switch Symposium in San Jose, CA. For more info, visit www.sgia.org

Monument Drawings That Shine

2011-05-06T10:48:00.004-04:00

Sign & Digital Graphics Magazine's May Edition featured an article from sign-shop owner Matt Charboneau, focusing on "the art" of night view illustrations and the powerful impact it can make on your sales pitch.

The process isn't simple - but by following Matt's steps you can create a drawing for your next monument sign that will "outshine" the competition!

1.) Create vector duplicates for later use with bitmap editing

*It is important to note that Matt is using CorelDraw X5 to create his drawings, so if you are using another program and some steps to do not make sense - check the "help" section of your program to find the appropriate steps you will need to take in order to complete the step.

Creating duplicates of your original drawing will save you time, if you accidentally hit the wrong key or you need to create variations, you can "start over" without having to start from "scratch".
Matt suggests that you duplicate the vectored monument graphic twice and duplicate the "background" graphic twice.

Carefully select each of the elements that will "illuminate" on your monument sign and cut them your clipboard. So you should have a day view background photo with a bare monument sign sitting on the top layer.

2.) Create the day/night view background image

Select the bare cabinet and the day view background and convert all of it to a bitmap.
Once this is done you can uniformly darken both components at the same time.

Click "edit bitmap" to get ready for step #3.

3.) Adjusting darkness...

KISS - Keep it simple, stupid. Use only the "brightness/contrast and intensity" tool to make the lighting adjustments. Play around until the image is dark enough to look like night but not so dark that the sign cabinet disapears.

Once your satisfied with the darkness, SAVE!

4.) Bring it back into Corel as a working drawing

Using your newly created night view photo and stripped down monument, this is your new "working drawing"... make a duplicate if you wish. (Control D) Earlier you "cut" the illuminated components from the monument sign and placed them on your clipboard. Click on the edit tab and select "paste". This will drop your illuminated elements right over the night view you created. Tada!

5.) The Finishing Touch

Now that your drawing is almost complete, feel free to add other graphic elements such as the moon, stars, glows, etc...

To read the entire article, visit www.sdgmag.com .

Happy Mothers Day

2011-05-06T09:35:00.003-04:00

On behalf of the entire staff at Peachtree City Foamcraft, we would like to extend all of the mom's out there a very Happy Mothers Day!

Sunday, May 8th is Mother's Day this year... Remember to take a minute to honor your mother.

How To Install A Monument Sign

2011-05-03T08:39:00.005-04:00

You do NOT have to be a mason or a master contractor to install a foam monument sign, in fact you can be mechanically challenged and with simple direction, install a foam monument structure with ease. We are going to take you step by step on how to install a foamcore monument sign.

1. Determine the exact location you would like the sign to be installed.
2. Make sure the area is level.
3. Place your sign down on a tarp or clean area, while you prepare the site for installation.
4. Align your galvanized steel pipes with the sign.
5. Slowly twist each pipe into the PVC sleeves embedded into the sign, while spraying great stuff around the perimeter of the pipe to ensure a snug fit.
6. Repeat Step #5 for the remaining pipes.
7. Dig post holes using a post hole digger or auger.
8. Place sign into the holes in the ground.
9. AGAIN, check that the area is level.
10. Use wood or Styrofoam to slightly raise the sign off the ground.
11. Pour cement into the holes for permanent installation.
12. Make sure sign is sitting on a solid surface.
13. Fill in any open areas with excess dirt or landscaping material.

*Peachtree Monument Signs are meant to be ground supported structures.*
*Peachtree Monument Signs do not require any internal structure or metal bracing.*

Download the Monument Sign Installation Directions in PDF format.

Watch a Monument Sign Installation Video, courtesy of Peachtree City Foamcraft.

Selling More Signs with Guest Blogger Jon Aston!

2011-04-28T14:07:00.012-04:00

Selling More Signs

A little extra knowledge can go a long way toward setting you apart from your competition, and closing higher value sales. Guest blogger Jon Aston, of Marketing Partners shares a few helpful resources and insights that we hope will help you market and sell signage (including monument signs) more effectively.

Selling the Value of Signage

Look yourself in the mirror and repeat after me: “On-premise signs are unquestionably among the small business owner’s best marketing investments”. Can you say that with a straight face? Can you back it up with facts? Do you have the knowledge to deliver on that promise?

If not, here are a couple of excellent resources to help get you started:

1. Check out “What’s Your Signage? How on-premise signs help small businesses tap into a hidden profit center”, an award winning signage handbook (PDF) developed by the New York State Small Business Development Center and the Signage Foundation for Communication Excellence.

2. If you need more convincing, you’ll also want to check out the American Planning Association’s Chapter 4 of Context-Sensitive Signage Design: The Economic Context of Signs (PDF).

Not all signs are created equally. So make more effective signs.

Not all signs are effective. However, professional sign makers understand and apply best practices for design, manufacturing and installation. One of the best “best practice” resources freely available is “On-Premise Signs Best Practices Standards” (PDF), by the United States Sign Council, or USSC – which provides a research-based approach to sign size, sign height, and legibility.

Why monument signs are an outstanding investment for your customers.

It’s no accident that monument signs are used so widely by institutions in government, healthcare, education, banking and insurance. Monument signs communicate a sense of permanence and establishment – conveying trustworthiness to prospective customers. At the risk of stating the obvious, prospects who feel a company is trustworthy are infinitely more likely to purchase.

Monument signs can also convey a commitment to community. Consider the contrast between companies who make perpetual use of ugly, rented, portable signs to reach passing drivers versus those who commit to a nicely landscaped, front or backlit, permanent sign that beautifies the area. A monument sign can literally turn your customer’s business into a local landmark.

One final, distinct advantage that monument signs have over many other types of signs – local sign ordinance permitting – is that monument signs can be placed directly in a driver’s cone of vision – at an angle, size and height that takes full advantage of the type of research shared above. And because monument signs can easily accommodate electronic message centers, it’s easy to integrate monument signs with marketing communications.

Jon Aston is marketing and business development consultant with >25 years experience helping sign companies of every size grow and prosper. To learn more, or to book a free 90 minute consultation, visit marketingpartners.ca..

ISA Show Floor Opens Today

2011-04-28T07:49:00.002-04:00

Vegas is the "city of signmakers" this weeks, at the Nation's largest sign show kicks off today. The 2011 International Sign Show festivities began yesterday with educational seminars, but today the doors to the show floor will open and thousands of sign makers will flood the conventional hall to learn about the latest products, techniques and tips to increase their business in an ever-challenging economy.

In Booth 1512, Epson will be giving away a Harley Davidson Bike. In Booth 2421, Peachtree City Foamcraft will be showing off their lightweight yet durable monument signs - the only sign in the industry made to withstand 180 mph winds!

Can't make it to the show? Follow us on twitter! @PCfoamcraft....or visit ISA's website at www.signexpo.org for the latest show info!

ISA May 2011 | A Focus on Architectural Signage

2011-04-28T06:54:00.006-04:00

Signs of The Times - May 2011 Issue included the The International Sign Association's May Report, focusing on Architectural Signage. Didn't have time to read the article ? Perhaps, because you are on your way to the ISA show ? We have you covered.

The article takes a unique angle, examining the issues facing architectural signage companies today and breaking them up into 3 main categories: Challenging Economic Conditions, Emphasis on "Environmentally Friendly" and Changes in the Construction Industry.

Challenging Economic Conditions

Customers are demanding competitive pricing while raw material costs are rising. The Construction industry has jumped in on the action bidding projects and making a complex situation even more difficult.

Contributors to the article who are also members of the ISA Board of Directors, stated that 2011 may not be any easier for sign shops or the industry as a whole. Advice given in the article, re-examine how your business is contracted the products you offer and if your pricing is competitive. Some sign shops are finding outsourcing to be a solution, while others are just "going with flow" in hopes that 2012 will be a better year for the architectural industry.

Increasing Emphesis on "Environmentally Friendly Products"

Some clients are specifying signage products that contribute LEED points. LEED also known as Leadership in Energy and Environmental Design is a new avenue of business and education for many. Bottom Line - Signs themselves cannot be LEED certified but they can contribute to the overall LEED points of a project, more points the more "green friendly" the project.

Changes in The Construction Industry

Many large-scale construction projects are going to design-build, meaning that the winning bidder but complete the entire project or act as the general. This also means that sign shops now have to look to the construction company to become a subcontractor of signage instead of the design firms.

To read the entire article, visit Signs of the Times Online.

Signs Shops Can Get Sign Builder Illustrated - FREE

2011-04-21T10:31:00.004-04:00

No need to break the piggy bank! According to an ad in Sign Builder Illustrated's April 2011 magazine. The publication is offer a free subscription to all sign shop owners!

Want to get your free subscription? Go to www.signshop.com/subscribe to request a new subscription or update your address.

Need Help at ISA Show, Tweet Your Question!

2011-04-21T10:23:00.004-04:00

The International Sign Association (ISA) is switching up their customer service, providing almost instantaneous assistance via one popular social media site, Twitter. Instead of asking a question, Tweet it!

The specific Twitter account for this years event is @isa2011expo. ISA will also be tweeting the top text questions throughout the day and displaying them in the ISA Booth (#4326) and the Nova Polymers Booth.

American Sign Museum Auction Raises Over $10,000

2011-04-18T09:12:00.002-04:00

Ten-thousand dollars and the meter continues to raise, as sign shops across the United States have a chance to bid on a variety of items for a good cause. Proceeds of the auction benefit the American Sign Museum.

Some of the hot items include a variety of vinyl, a Roland Printer, a 5 day/4 night getaway for 2 to Cancun, Mexico and more. If you are looking at purchasing a Peachtree Monument Sign - you can snag a 10% off voucher on the site if you are the highest bidder.

There are 65 items up for bid until April 30th, 2011 - the last day of the ISA Show. Check out all of the items at Bidding for Good.

Billboard Homes Pay the Mortgage

2011-04-12T13:05:00.004-04:00

Would you let your home become a billboard? What if it paid the mortgage ? Over 1,000 California residents said Yes and applied to have their home chosen to be transformed into a billboard.

According to SignWeb.com,

Adzookie, an Anaheim, CA-based ad firm opened last year, is offering to pay a homeowner's mortgage for up to one year in return for allowing the firm to have a billboard painted on the front of the home. According to the company, it received more than 1,000 applications on Tuesday when the offer was announced. Adzookie, which operates with an eight-person staff, places local business ads free if the customer allows Adzookie's ad to be placed on the customer's mobile sites.

Romeo Mendoza, Adzookie's founder, said billboards will be painted within a few weeks.

What is a Foam Monument Sign ?

2011-04-05T12:49:00.015-04:00

You may be surprised how often this question is raised, the answer - every day. While simple reasoning will tell you a foam monument sign is a monument sign made of foam, it will not tell you how that monument made of foam has become the toughest monument sign in the industry.

History of Monument Signs

Let's go back to 18,000 BC - The Paleolithic Age, many historians use this Era when starting their "signage history lesson". It was during this time, that symbols, drawings, paintings appeared on cave walls. Many historians believe that the signs were ritualistic in nature, but nevertheless meant to communicate a message.

A sign on a cave wall could be considered a wall sign or even monument as it was etched in "stone" literally and the message was meant to truly stand the test of time.

Fast forward thousands of years to the early 1700's where monument signs took on a new definition. The Free Dictionary defines a monument sign as "a structure such as a building or sculpture; erected as a memorial". The second definition is "something venerated for its enduring historic significance".

Monument Signs, once used to communicate historic significance are now used to define businesses and communicate both simple and complex messages alike. A cave wall is no longer the only option for material. Since the 1700's ... monument signs have evolved. Materials used to construct monument signs include brick, stone, cement and most recently foam with a variety of finishing systems.

Monument Sign Finishing Systems

Finishing systems were not created equal. Some are more expensive, while others are cheap. Some are highly durable, while others are not meant to withstand any type of impact. Some create an extremely heavy structure and must be completed on site, while others maintain the the "lightweight" properties, which define the modern-day foamcore monument sign.

View a comparison chart of all of the finishing systems used on foam monument signs.

Only 1 monument sign has been independently tested and approved to withstand 180 mph winds, and that is Peachtree City Foamcraft's monument sign.

Peachtree City Foamcraft uses a patented hard coat system, which allows their structures to maintain their lightweight properties while proving to be extremely durable. The secret to their success is in their exclusive hard coat known as Poly-Armor (TM) which Peachtree City Foamcraft uses on all of their products. The hard coat makes their signage rot, termite and moisture resistant. In addition, it allows the foam center to expand and contract within the confines of the plastic. So you will never have to worry about warping, heaving, cracking or delamination which is common with PVC, Urethane and Dryvit systems.

To Brace or Not to Brace ... That is the question.

The answer depends on the type of material and the manufacturing processed used to create your sign.

Often times Urethane monuments, Dryvit monument signs, HDU signage and PVC signage will require bracing so that the structure can withstand winds. In addition, when you purchase signage manufactured from these materials - metal bracing is often mandatory for panels larger than 4'x8' due to the flex factor and the possibility that the panel could snap in heavy winds or due to stress over time. The bracing is used to provide additional support for these types of signs to allow them to complete with other structures that offer a greater durability guideline.

For example, Peachtree City Foamcraft's structures DO NOT require any additional bracing, as their Poly-Armor (TM) hard coa t and unique manufacturing process alone creates signage strong enough to withstand hurricane force winds without any bracing needed. Also, it is important to mention that there is NO FLEX factor with structures manufactured using the Poly-Armor (TM) hard coat system.

Design, Accents and Integrating Exterior Signage Components

Here is prime example of where all foam monument signs are not created equal. Each manufacturer will offer different design option, size restrictions, color options and 2D, 3D or 4D capabilities. Some stucco sign manufacturers offer hand sculpted accents while others only offer cheap replicas via a digital print. We recommend that you ask your preferred manufacturer what their capabilities are and what components can be easily integrated within in their structures.

As the marketing coordinator for Peachtree City Foamcraft, I can tell you what our company has to offer. As the innovator of the product and the largest wholesale manufacturer serving the United States and Canada we place a primary focus on offering a wide range of products and capabilities so that each monument sign can be unique to meet your clients needs and surpass their quality expectations.

Peachtree City Foamcraft offers unlimited sizes, designs and colors. In addition, the shape options are limited flat, 2D, 3D, 4D - no problem. We offer hand sculpted faux brick and stone accents, if you want to apply a digital print we will walk you through the steps of how to make it work. If you are thinking hand painted pictorial, send us a photo we can make it come to life on your signage.

When it comes to integration, our foamcore sign structures are extremely versatile. Our philosophy is to stick to what you are good at, we don't make anything illuminated but do work with any supplier to make the 2 components work. In other words you can install illuminated letters, electronic message center, changeable copy board, illuminated cabinet, dimensional letters, HDU sign panel and more to your sign. Contact us and we will work with you to ensure that they go together like bread and butter :)

So now that you know what a foam monument sign is, we invite you to visit our website, check our installation video, hammer video and download the 56 standard models to your desktop!

American Sign Museum Auction is LIVE

2011-04-04T10:53:00.004-04:00

Looking to help a great cause and SAVE some cash ? You can do BOTH with the American Sign Museum's auction... They have over 60 awesome items including an HP Printer, Flexi Software, a booth at the ISA show, full page/full color advertising in a trade magazine and more!

You can even save on your next purchase from Peachtree City Foamcraft, the nation's largest wholesale-only supplier of foamcore monument signs and architectural accents! Click Here to bid on a coupon for 10% off your next order up to $5,000.00.

As of April 5th, 2011 at 12:50 p.m. - the auction has raised $1,900.00 for the American Sign Museum.

Sign & Digital Graphics Annual Auto Art Contest

2011-04-01T08:31:00.003-04:00

Calling all design geniuses - you have another opportunity to be recognized by the industry for your amazing auto art talents, a contest where the industries most creative take to the streets.

The Categories:

Commercial Vehicles
Shop Vehicles
Buses and Trailers
Pro Racing Graphics
Street Art

Results will be published in the June 2011 issue of Sign & Digital Graphics magazine.

DEADLINE: APRIL 8 For more information, call or e-mail Matt Dixon at (800) 669-0424.

Registration Open for Sign Business & Digital Graphics Indy

2011-03-30T12:06:00.001-04:00

Registration is open for the Sign Business and Digital Graphics - Indianapolis, IN show.

Register at -http://www.thenbmshow.com/indianapolis-2011

The Sign Business and Digital Graphics Show will be traveling to Indianapolis, IN and taking place from June 9th - June 11th, 2011.

According to NBM's website - they have a lot new planned for 2011, including:

Bigger, Better Education Conference:

The education conference is bigger and better with more than 50 classes being offered, and NEW EXCEPTIONAL PRICING. Your ENTIRE COMPANY can attend unlimited & online classes for only $250! Yes, really! Click here for class topics and instructor information or click here for complete pricing information.

Online Classes:

Never before has The NBM Show had an offer like this! All classes are scheduled to be filmed in Austin, Texas and will be available from April 1 to November 30, 2011 to those who register to attend Unlimited & Online Classes. Unable to attend the show but still want to view the classes online? No problem! You can choose to register for Online Classes for $250. This gives you unlimited viewing for 6 months!

More Show Specials!

Exhibitors are offering exceptional deals at the show. The only way to take advantage of the savings is to be here in person!

Thirty Marketing Ideas in 30 Minutes:

Join us Thursday morning for a complimentary marketing class led by Vince DiCecco. Click here for details

Industry Panels:

Presented by the magazines of The NBM Show. FREE. Come, share, listen, learn, and leave with a handful of new ideas. This is an opportunity to talk openly with others involved with Sign & Digital Graphics, Printwear, and Awards & Engraving at three separate and specific market discussions. What’s new in the industry? What’s challenging? Governmental Issues? New product opportunities? Bring your questions. Bring your co-workers. Bring your ideas and questions.

Keynote Luncheon:

Join Steve Capper on Wednesday afternoon for “Why Small Businesses Go Broke” Are you running a business, or is it just an expensive hobby? An insight into WHY SMALL BUSINESSES GO BROKE.

Recognized Professional Program:

This continuing education program was created exclusively for participants in the Education Conference at The NBM Show. By taking and accumulating classes, participants will realize the additional benefit of demonstrating their commitment to education and build confidence with customers. Click here for details.

Grand Opening

Thursday morning! Be sure to be there before the exhibit hall opens on Thursday morning…you won’t want to miss this!

How to Sell Foamcore Monument Signs

2011-03-30T10:41:00.005-04:00

Peachtree City Foamcraft sales representative, Corey McCain breaks down the selling basics to retail sign shops at the NBM Sign Business and Digital Graphics Show in Austin, TX .

From literature to hardcoat, marketing to installation - this informative video will give you the basic "know-how" to get started selling monument signs - Check it out...

Mastering the "Monument Basics" - Top 5 Questions

2011-03-28T12:55:00.002-04:00

As the Marketing Coordinator for Peachtree City Foamcraft, I am often the first point of contact for sign shops who are new in the business or new to monument signs. Even if you are a veteran in the business, it is good to go back to the basics - maybe the following questions will be familiar as I am sure your client asked them to you. Here are five familiar questions that you SHOULD answer during your sales presentation of foam monument signs to your client.

What are foam monuments made of?

This is why it is so important to already know your preferred supplier, EVERY supplier uses different manufacturing techniques. Some techniques equal a cheaper sign - but also one that doesn't last as long. Assuming, you choose to purchase your foam monument signage from Peachtree City Foamcraft - here is your answer: Foam Monument Signs are manufactured with a eps foam core aka a solid block of Styrofoam and then they are sprayed using a unique combination of foam and plastic - called Poly-Armor (TM) this is a patented formula and makes the monument signs extremely durable while maintaining the lightweight property. Now is the perfect time to pull out your "hammer sample" and let your client give the sample a whack. They will be able to understand your explanation and see for themselves the benefit. You will want to add, that the signage is then sprayed with a light stucco finish to simulate concrete.

What sizes do they come in?

If you purchase your signage from Peachtree City Foamcraft, the answer is any size or shape you want. Peachtree City Foamcraft offers 56 standard monument sign models and the ability to manufacturer a foam monument sign in any size or shape you want. Check out examples of some unique 3D foam prop style monuments we have manufactured for clients in the past.

What colors can they be ?

Here is where your client will be VERY happy. Unlike concrete, there is NO limitation on colors. Peachtree City Foamcraft can assist you with matching any Sherwin Williams, Benjamin Moore, PMS or One Shot color. In addition, don't forget to mention that we also offer hand sculpted faux brick and stone accents, so you the sign shop can really be a hero! You can match your clients existing landscape down to the brick or stone accents on the building.

How durable are they, really ?

I always laugh when I hear this question, for some strange reason sign shops and their clients alike, see lightweight yet durable as an oxymoron. Here's the facts about using Peachtree City Foamcraft to manufacture your foam monument signs - all of our products are finished with our exclusive Poly-Armor(TM) hard coat, which has enabled our foam monument signs to be the ONLY wholesale monument signs in the signage industry to be independently tested and approved to withstand 180 MPH winds! Most of you will never have the chance to put your signage to the ultimate windload test, but that should answer your client's question.

What about graphics ?

Monument Signs don't have to look like a gravestone, they can be illuminated, automated, flashy or simple and upscale - it is all in the design. At Peachtree City Foamcraft, we can assist you the sign shop by offering in-sign "raised or recessed" graphics or we can prepare the signage for you to install a custom panel, illuminated cabinet, electronic message center, Gemini letters, changeable copy board and more. The possibles are endless.

Online Auction Supports Sign Museum

2011-03-24T12:40:00.002-04:00

Sign Museum Auction Goes On-Line

No, the American Sign Museum is not auctioning off its vintage sign collection. But what the museum is doing for the first time ever is holding its annual fundraising auction of donated sign products and services on-line. It all begins at midnight on April Fool’s Day. No foolin’.

For the last seven years, the museum’s major fundraising event of the year has been a Silent Auction, held at its booth at the International Sign Association’s SIGN EXPO. Consequently, the bidding was limited to attendees at the show, who had a mere 2-1/2 days in which to bid.

By going on-line, the entire sign and imaging industry can now participate. Here’s a chance for sign and imaging companies to buy products and services, equipment and materials, they use everyday. Items such as:

Business, estimating and design software

Printers and cutters/plotters

Adhesives and tapes

Vinyl and printing media

Banners and banner components

Digital printing services

Neon equipment, materials and components

LED and lighting products/systems

Paints, coatings and laminates

Sign components and systems

Awnings and flexible face materials

Engineering services

Plastic and other sheet materials

And for the product manufacturers and distributors, there are full-page ads in the industry trade journals and exhibit space at important sign shows. There’s something for everyone, whether you’re a sign company, product manufacturer, wholesaler or distributor.

All items at discount prices! Plus, you’ll have the good feeling of supporting your industry’s museum. You’d be a fool not to participate.

Again, the bidding starts at 12 midnight Eastern Standard Time on April 1, 2011 and continues for 30 days and nights, ending on Saturday, April 30 at 3:00 pm Pacific Standard Time. Those attending the ISA SIGN EXPO show in Las Vegas, can get in their last-minute bids on-site at the museum’s booth (#3317). But don’t wait for the show.

Go to: www.biddingforgood.com/americansignmuseum Let the bidding begin!

The American Sign Museum wishes to thank all of its donors as well as its partners including its media sponsors Sign Builder Illustrated, Signindustry.com, Signs of the Times and Big Picture magazines, as well as its association sponsors-- the International Sign Association and related state and regional associations.

American Sign Museum
2515 Essex Place
Cincinnati, OH 45206
Phone: 513-258-4020
E-Mail: tod@signmuseum.org
Website URL: www.signmuseum.org

ISA Expo at a Glance

2011-03-24T12:28:00.002-04:00

The 2011 ISA Expo is just a month away. The industry's largest sign show is slated to take place from April 28th - April 30th at the Mnadalay Bay Convention Center in Las Vegas.

According to an article in the April 2011 edition of Signs of The Times, ISA reported that exhibitor space is up 12% and the existing space sold out 3 months earlier than last year!

New for 2011, is the i-phone friendly conference brochures and instant help via "text message".

Here's what you need to know:

Thursday, April 28th, 2011
9 a.m. - education sessions start
9:30-5 p.m - exhibit hall open
9:30-5 p.m. - American Wrap Star Competition

Friday, April 29th
9 a.m. - education sessions start
9:30-5 p.m - exhibit hall open
9:30-5 p.m. - American Wrap Star Competition
10a.m - 12 p.m. - New Product/Green Product Showcases
4:30-6p.m. - There will be 2 networking receptions; one for Custom/National Sign companies and the other for The Global Sign Forum

Saturday, April 30th
9a.m. - Education sessions start
9 a.m. - 2 p.m. - Exhibit Hall Open
10 a.m. - 4 p.m. - American Wrap Star Competition

Make sure you stop by and visit Peachtree City Foamcraft, booth 2421 at the ISA Show.

SIGNworld names Peachtree City Foamcraft "Vendor of Year"

2011-03-17T15:21:00.001-04:00

SIGNworld names 2011 Vendor of Year
Wholesale monument sign supplier takes the title

Las Vegas, NV – March, 2011

SIGNworld, a national organization with over 240 independently owned sign companies, has named wholesale monument sign manufacturer, Peachtree City Foamcraft “Vendor of the Year”.

The award was distributed at SIGNworld’s expo which took place March 11-March 12, 2011 at the Double Tree Resort in Las Vegas, NV. “We felt so honored that the SIGNworld organization chose our company, it is with great excitement that we accept the award.”
Michael Fetter, National Sales Manager for Peachtree City Foamcraft continues, “We look forward to continuing to serve this superior organization through 2011 and for many more years to come!”

Peachtree City Foamcraft (www.foamcraft.info) is a wholesale manufacturer of foam monument signs and architectural accents based out of Tyrone, GA with additional manufacturing facilities in Boulder City, NV and Schnecksville, PA. Founded in 1991, they are the originator of the foam-core monument sign, offering the only wholesale foam monument sign to be independently tested and approved to withstand 175 mph winds.

For more information on SIGNworld click here.

Signs by Jerry's Monument Sign Design featured in Sign Craft

2011-03-14T13:56:00.004-04:00

In the March/April 2011 edition of Sign Craft magazine, one sign shop owner said that one of their goals before they die is to have their work featured in [signcraft's] wonderful magazine.

Jerry Oxley, owner of Signs By Jerry can cross that one off his bucket list! Congratulations to the Jonesville, LA based sign shop who designed a beautiful monument sign for Tudor Community Center in the City of Pinesville. The monument sign structure was manufactured by Peachtree City Foamcraft, and the faces were aluminum with vinyl graphics.

The clean design is very easy to read and the ground lighting ensures that the copy can be read at night, the outlined text makes the white copy "pop" this is a winner in our book!

His sign was featured in the March/April 2011 SignCraft Magazine in the "Signs We've Seen" section. If you would like your monument sign featured - send your artwork to signcraft@signcraft.com and Congratulations Jerry, we love it!

Using "Pencil Selling" to Close More Sign Deals

2011-03-10T10:14:00.004-05:00

In a "rough economy" where most companies know that they need to promote their business but they are counting pennies, "pencil selling" techniques are coming back to the table.

An article featured on Sign Industry , breaks down "pencil selling" techniques and how it can alleviate "sticker shock" often associated with large signage packages such as foamcore monument signs, Pylon Signs or signage with integrated EMC units or LED Message Centers.

The article breaks down two methods to use when selling LED signage using the "pencil selling" method:

Here are two methods of presenting a pencil sell to your customers:

Pencil sell no. 1:
Leveraging a high average daily traffic (ADT) count It's best to use this one when you know the customer has a high average daily traffic count. The formula to use is:
Annual traffic count X response rate X conversion rate X average sale
Since we learned that the customer uses direct mail and has a 2% response rate, in this scenario, let's use a much-worse-than-direct-mail response rate of .005:
9,125,000 vehicles (impressions) per year X .005 response rate X .20 conversion rate X $210
The first year cost of the EMC = $45,312
First-year return in dollars = $1,916,250

Costs per Impression Chart

Pencil sell no. 2:
Shifting some of the customer's annual advertising budget over to pay for the EMC
According to the customer, they pay $120,000 per year for 2 million impressions. They expect to get a 2% response rate, and convert 20% of those into customers who spend an average of $210.
The formula for their expected return on their advertising investment is:
Annual number of impressions X response rate X conversion rate X average sale
Impressions X response rate X conversion rate X average sale = return on advertising 2,000,000 X .02 X .20 X $210 = $1,680,000
The furniture customer spends $120,000 to generate $1.68 million in sales. That's 7.14 %. That's about average. The cost vs. return of advertising with the EMC ($45,312 spent to generate $1,916,250) is much lower at 2.4 %.
If you were the customer, would you rather spend $2.40 or $7.14 in advertising dollars to generate $100 in sales?
And that comparison gets even more lopsided in year two. The second year the EMC is paid for and is capable of generating another $1,916,250 for just the cost of electricity to run it!
I really like pencil sell no. 2 because you're not put in the position of asking the customer to spend any "new" money. Instead you're asking them to move money they've already budgeted from one form of advertising to another.

This same method can easily be put into practice for virtually any type of signage including outdoor foamcore monument signs, pylon signs, large architectural signage packages and more!

Community Says New Monument Signs Equal "Upscale Image"!

2011-03-07T08:38:00.004-05:00

Andover, MN - One Minnesota community is contemplating installing 3 electronic message centers and 4 new monument signs. Why? To better inform members of the community about upcoming events and to create a more upscale image to visitors, while distinguishing the town of Andover, MN from other adjacent cities.

According to councilmember Julie Trude, the monument signs would "demonstrate community pride for those who have chosen Andover as a place to live, work, shop and enjoy the abundant recreational opportunities available."

City Administrators plan to display the city logo on the monument signs, and feel that the signage will help to promote commercial development.

The city has $40,000 budgeted for the 4 municipal monument signs.

Connect with our Sales Staff on Facebook!

2011-03-03T09:29:00.003-05:00

You can now connect with our sales manager, Michael Fetter on Facebook. Go to http://www.facebook.com/PeachtreeCityFoamcraft and add Mike as your friend.

We also have a business page, we hope you LIKE it - http://www.facebook.com/monumentsigns

You can keep up with the latest information surrounding the "architectural" side of the signage industry, while enjoying the benefits of being able to communicate with our company quickly via this ever growing, popular social media.

Check it out~! We hope to see YOU on Facebook!

The Sign Social Network - Leading Monument Manufacturer Weights In

2011-03-02T11:16:00.005-05:00

"Social Networking" - It's the subject of an "Academy Award" winning film, its the term that describes modern marketing challenges and opportunities, it has redefined the method that teenagers use to make plans and communicate and it is safe to say that it has replaced "high school reunions" in some aspects - There are many different forms of social networking and

it was the hot topic in the February issue of Sign Builder Illustrated.

Peachtree City Foamcraft, Marketing Coordinator Katie Schwartz weighs in on the "Sign Industry Social Network" and how it impacts the signage industry.

Read the entire article in the Sign Builder Illustrated Online Edition.

LED Message Centers & Monument Signs

2011-02-28T08:25:00.003-05:00

Have you ever created a monument sign with an integrated led message center? Do you know the unique benefits of partnering these two types of signage ? If you answered NO to either of these questions, or if you would like a quick refresher, Katie Schwartz Marketing Coordinator for Peachtree City Foamcraft, talks shop with two LED Message Center Manufacturers and one Florida Sign Shop, showing YOU how the LED Message Center and the Foam Monument Sign - can be the "Perfect" Partnership!

The article is featured in the March Edition of Sign & Digital Graphics magazine! Click Below to check it out!

http://viewer.zmags.com/publication/2a51d16d#/2a51d16d/82

Portsmouth Retailers Urge City to Streamline Sign Permit Process

2011-02-25T09:26:00.002-05:00

PORTSMOUTH — City planners are expected to review the city's projecting sign application after some retailers expressed frustration over how long it can take to secure a permit.

Concern was raised this week in the form of a letter from the Retail Committee of the Greater Portsmouth Chamber of Commerce.

In it, Chamber president Doug Bates and Retail Committee Chair Kim Buxton request the city review its application process to determine if it could be streamlined to reduce the time required to secure a permit.

“In discussing the concerns, it was suggested that perhaps the process could be streamlined by having the city Planning Director review the applications and make recommendations directly to the City Council, thereby reducing the time required for the Planning Board to act on the Planning Director's recommendation,” the letter states.

Bates said some businesses have expressed angst over the process, which he said can be “a huge obstacle” and “road block” to overcome.

Instead of placing the letter on file, councilors appeared willing to have the matter reviewed by members of the Planning Department.

Councilor Ken Smith ultimately made the motion to refer the letter to the Planning Department for a report back at an undetermined date.

Read Original Article Here.

Arizona business owner told patriotic feather sign violates rules

2011-02-25T09:11:00.001-05:00

Arizona business owner told patriotic feather sign violates rules

A businessman in Arizona was recently told by city lawmakers that he needed to take down a patriotic feather-shaped sign because it violated the local sign code.

The Arizona Republic reports that Brian Epstein, who owns a car wash in Tempe, was told that his stars-and-stripes sign outside his business violated city sign regulations regarding holiday decorations.

Epstein said that he could not believe that the town would try to regulate something so patriotic and he had no idea why they had gone to such measures to make him take it down.

"Customers say they like them because they look like the American flag," Epstein said in an interview with the source "It's idiotic and ridiculous, I don't know how anyone with common sense could argue that patriotic decorations aren't (appropriate) for Presidents Day."

Feather signs in front of businesses are some of the most popular types of signs around today. The easy-to-install displays can get a variety of messages out, including a sale or holiday-related promotions that could help increase a store's profits.

Read Entire Article Here.

Signs of Times 2011 Breakdown

2011-02-25T08:13:00.006-05:00

Don't have the time to scour Signs of The Times March 2011 from Cover to Cover, That's OK! We did the work for you... hear is a breakdown of the highlights!

Page 8 - Sign Update: Steve Aust tells the story of one electronic sign shop owner, who had the chance of a lifetime! Van Nuys, CA sign shop owner Michael Flechtner was approached by a design firm contracted by the United States Postal Service. His journey led him designing the 2011 forever stamp - a black stamp with a unique "neon" design of celebrate with balloons. For the press release on the stamp visit: http://www.beyondtheperf.com/stamp-releases/neon-celebrate
Page 18 - Focus on one unique graphics application - 15,000 square ft. of digital graphics for Arizona State University. A culmination of photos, interviews and product choices make this month's Vinyl Application section an interesting read.
Page 24 - A look into 15# HDU signs used for wineries. There is also a breakdown of the adhesive, coatings, gold leaf and design process... to inspire other sign shops.
The New Products Section was primarily Flatbed Cutters, if you are in the market!
Page 54 - SWEET Vehicle Wraps, Orange Blossom Pilsner took their vehicle wrap to the next level, encompassing their "honey comb" design they added a "tap" to their vehicle, so fans can sample the Orlando, Florida based brew. The next page was a HOME RUN, one sign shop used a black background with light grey accents for sports-based vehicle wraps, for the GIANTS and VISA. Finally, this article shows the wrap "newbie" How to incorporate vehicle templates into your workflow (Page 58) Great Read*
Page 64 - Unique ideas for self -promotion, how sign shops are marketing from giving to charity to expanding their product offerings this feature will get you "thinking outside of the box"
The next 10 pages are all about the ISA Show, coming up very soon.
... then the directories, and it's a wrap!

Signs Now has a New HQ

2011-02-23T10:47:00.002-05:00

Signs Now Relocates to Allegra’s Michigan HQ

Allegra Network Unveils 67,000-sq.-ft. facility in Plymouth

Signs Now, a division of Allegra Network LLC, is announcing the move of its leadership team from Sarasota, FL to Allegra’s new network headquarters in Plymouth, MI. Allegra unveiled the new 67,000-sq.-ft facility, which features a training facility, R and D center, and offices for more than 50 corporate-support team members, with a ribbon-cutting ceremony on January 20.

Steve White, Signs Now president and Allegra COO, said, “We’re truly excited about what our new facility offers and current and future franchise members in the Signs Now and print brands.”

Its new address is 47585 Galleon Drive, Plymouth, MI, 48170.

Read the original article here.

ISA Announces Six New Board Members

2011-02-23T10:23:00.002-05:00

Alexandria, VA based Sign Association - The International Sign Assn. (ISA), is announcing the appointment of six new industry executives to its 28-member board of directors.

They include:
• Bill Gatlin, president, SignSystems Inc. (Jonesboro, AR)
• Joe Gibson, president, Ramsay Signs Inc. (Portland, OR)
• Mark Granberry, president/owner, Graphic Solutions Group (Dallas, TX)
• Dave Miller, director of business development, Nova Polymers (West Caldwell, NJ)
• Michael Quigley, general manager, Sign-Age of Tampa Bay Inc. (Clearwater, FL)
• And, Steve Williams, president, Harbinger Signs (Jacksonville, FL)

To read the entire article visit Sign Web.

2011 International Sign Design Contest - Voting Begins March 1st

2011-02-22T13:06:00.002-05:00

Starting March 1st - all ISA members' sign photos eligible for the competition will appear on www.signs.org beginning March 1, 2011, at which time online voting will begin. Voting will be available throughout the entire month of March, to close at 5:00 p.m. ET on March 31, 2011.

Winners:
The contest will award a winner for each of the categories listed above and in addition, will reward a "Best Regional Sign Design" award, which will include winning sign design photos for ISA-affiliated regions' sign design competitions.

Each winner will receive an official ISA Sign Design Competition award winner's plaque and be recognized on-site at the 2011 ISA International Sign Expo in Las Vegas, Nevada, April 27-30, 2011.

The submission period for the 2011 contest is now closed. Stay tuned for voting on March 1st!
Questions? Contact Denise Miller at (703) 836-6068 or denise.miller@signs.org.

Email Your Clients Pricing & Models in Minutes

2011-02-22T12:57:00.003-05:00

As spring approaches, many sign shops are "spring cleaning" and contemplating what new products they can offer their clients to increase their profits while reducing their headaches.

As the largest monument sign manufacturer in the United States, we often get the question "How can I better sell your product?" While this question has many different answers depending on the part of the sales process you place your focus on, we have one solution that helps turn your "lead" into a "qualified prospect".

Peachtree City Foamcraft offers unbranded standard model sheets in PDF format and a "retail" price list in PDF format - which is our cost with a 100% markup and no mention of the "peachtree" brand. Sign shops can get access to these documents by sending a request for a customized sign shop login to foamcraft@suite224.net.

Once you are logged in, you can save these documents to your desktop or keep your password handy and the next time a client calls and says "I am interested in a foam monument sign" you can email them the standard model portfolio and the corresponding price list in minutes.

Think Spring! For more information on foamcore monument signs by Peachtree City Foamcraft, visit www.foamcraft.info.

Foamcraft Friends Become Facebook Fans...

2011-02-17T12:50:00.003-05:00

A special Thank You to all of the sign shops who checked out the new Peachtree City Foamcraft Facebook Page, we LOVE our fans and plan to offer tools, offers and exclusive information on our Facebook page.

If you aren't a fan yet, click here to check out the page, we hope you LIKE us!

FREE ISA Show Passes & Chance to Win Petty Driving Experience

2011-02-17T12:45:00.004-05:00

The ISA show may be 2 months away, but the pre-show publicity is in full effect and one lucky shop may get the experience of a lifetime just for registering for the show!

The ISA Sign Expo 2011 is slated to take place April 27th through April 30, in the luckiest city in the world... you guessed it, Vegas Baby!

Visit www.hellomynameissuccess.com to register for the ISA show for FREE and enter to win a once in lifetime opportunity to LIVE the "Richard Petty Experience."

Happy Valentines Day!

2011-02-14T13:05:00.002-05:00

We LOVE Monument Signs, and no matter what you are celebrating this Valentines Day or who you are celebrating it with... we wish you a very Happy Valentines Days filled the people and the things you love.

Thank You for LIKING our product on facebook and making our foamcore monument signs the most LOVED monument sign in the signage industry!

L - Lightweight

O - Ornate

V - Versatile

E - Environmentally Friendly

F - Featuring Poly-Armor Hardcoat

O - Original Monument Sign

A - Affordable

M- Made to withstand extreme temperatures

M - Manufactured 100% Wholesale

O - Over 50 Standard Sign Designs

N - Never Crack, Rot or Peel

U - Unlimited Color & Design Options

M - Made to Last

E - Extremely Durable

N - No Need for metal bracing during installation

T - Termite Resistant

S - Stucco Signs made to last

I - Integrate an LED Message Center or Illuminated Cabinet

G - Graphics options - raised or recessed as part of your sign!

N - No size limitations

S - Sculpted Brick & Stone Accents

One Ohio Sign Shop Shows Off Some Rockin' Monuments

2011-02-10T09:44:00.011-05:00

Hudson, Ohio based sign shop Becker Signs knows how to design a cool monument sign. Check out these two rockin' foamcore monument signs designed by Becker Signs.

We caught up with Karen Becker of Becker Signs, who gave us the details...

The curved stone sign is installed in Bath, Ohio.
The Jefferson Park monuments are in Fairlawn, OH, Middleburg Heights, OH, and Mayfield Village, OH. You [Peachtree City Foamcraft] is making several others... [which] are going in Copley, OH, Green, OH, Richfield, OH and Jackson Township, OH.

The foam monument signs pictured above were designed by Becker Signs and manufactured by wholesale monument sign manufacturer, Peachtree City Foamcraft. The foamcore monument signs featured were manufactured usingan expanded polystyrene foam core that allows the structure to be lightweight.

The EPS foam core was then sprayed with Peachtree City Foamcraft's exclusive poly-armor(TM) hardcoat to allow the structure to have exceptional durability properties including the ability to withstand 175 MPH winds. In addition to the unique durability and lightweight components of the foamcore monument sign, they also have some other very cool features - they are rot resistant, termite resistant and able to withstand extreme weather conditions, including sub-zero temperatures to desert heat!

Let's break down the elements that Becker Signs included in their stucco monument sign design for these two projects. Rosh Pinah Congregation is highly customized design that incorporated hand sculpted faux stone accents, often used to compliment a clients' existing landscape or to match a building or corporate structure. The shape of the architectural sign gives passerbys the appearance that the sign panel is carved into stone, while the light textured background of the panel compliments the text on the sign and makes it "pop" to passerby's.

The Jefferson Park monument sign design takes a more traditional approach, using Peachtree City Foamcraft's Standard Model #3 - Becker Signs customized the design adding a hand sculpted faux brick base to the stucco sign structure.

The raised text of "Jefferson Park" stands out, while allowing the intregrated panels to be part of the sign, without overwhelming those looking to find direction. There is a fine balance that must be acheived when one sign is needed to communicate the message of several different businesses and Becker Signs did a great job on designing the architectural sign to meet that objective.

Notice the custom graphic in the "cut-out" of this panel, instead of leaving this area blank - they utilized the design and placed a custom graphic in the center which is naturally highlighted by the "cut-out" and looks as if it belongs thanks to the neutral color they chose for the structure- love this subtle touch!

Finally, ground lighting was installed to highlight the monument sign at night. We think both of these signs are shining stars from the monument sign design to the installation, which is why we are pleased to announce that Becker Signs is our sign shop of the month!

For more information on Becker Signs, click on the business card below. If you would like to have a monument sign project featured on The Foam Monument Blog, send us your artwork and a brief description and YOU could be named March's sign shop of the month!

How to Install A Foam Monument Sign

2011-02-08T14:19:00.002-05:00

How do you install a foam monument sign ?

We get this question almost every day. It doesn't matter if you are installing your sign or concrete or glass, we have a solution to make the installation process simple and today, we are going to answer this question for you... but first, here is what you will need.
to get the job done:

Shovel
Level
Steel Pipe
Ready Mix Cement
Hole Digger or Auger
Wheel Barrow
Clean Tarp or Foam Block
Cans of expandable foam (i.e. great stuff)

*Note: Peachtree City Foamcraft Monument Signs do NOT require metal bracing or additional stablizing equipment or messy adhesives. In addition, you CAN move a foamcraft monument sign to another location if the situation arrises in the future, contact a sales rep for more info.

Step 1: Determine the exact location you would like the sign to be installed. Mark sure the sign is level. Place the sign down on a soft surface to protect the monument face from dirt.

Step 2: Align the galvanized steel pripes with the sign. Slowly twist the pipe into the sign, while spraying expandable foam around perimeter of pipe. Repeat the process for any remaining pipes.

Step 3: Dig post holes using a post hole digger or auger.

Step 4: Place sign into the holes in the ground. Make sure the surface is level.

Step 5: Slightly raise sign as you pour cement into the holes for permanent installation.

As a reminder, be sure that the sign is sitting on a solid surface. Our signs are designed to be ground supported. Modifications can be made to accomodate custom applications if neccesary.

Become a Fan of Foamcraft on Facebook!

2011-02-08T14:16:00.003-05:00

Tyrone, GA -- The nation's largest wholesale monument sign manufacturer, Peachtree City Foamcraft is pleased to announce that they have expanded their social media efforts to include more interactive features on their facebook page, a plan that will benefit their sign shop clients according to their Marketing Department.

2011 is a big year for Peachtree City Foamcraft, it marks 20 years of serving the
signage industry as a quality wholesale supplier for monument signs. We are the
innovator in our product line, but we are also leading the monument sign
industry in marketing trends. Our goal is to make all of our social media
informational, user friendly and interactive. We have taken the first step with
our Facebook business profile, which allows sign shops to post photos of
finished products, view our videos, read our blog, check out the website and most importantly keep up with the latest industry news, sales tips and announcements."

Katie Schwartz, Marketing Coordinator for Peachtree City Foamcraft continues,

"We invite sign shops to visit our page, post their monument photos, plug their
business and click LIKE to stay on top of the foam monument industry."

Want to be a fan ? Visit Peachtree City Foamcraft's Facebook Page.

Get Inspired With Custom Foam Monument Signs!

2011-02-03T10:42:00.003-05:00

They say a picture is worth a thousand words! We invite to get inspired to sell more monument signs and create unique EPS foam sign designs... after viewing our custom monument sign photo gallery. If you are looking for something even more unique, we also have a custom foamcore project gallery which houses some of our funnest projects including integrated led message centers, foam pylon signs, even a life size tornado man and cowboy boot!

Enjoy!...and happy Thursday to all of our sign friends.

Double Issue - Signs of Times Magazine Minute

2011-02-03T10:26:00.002-05:00

It's a double issue of Signs of The Times, this month! Sign shops opening their mailbox to find a mid-January issue, which includes the 2011 buyers guide and the February 2011 issue...
Don't have time to read the issues - heres the highlights in our February Magazine Minute!

Mid-January 2011 Signs of Times Magazine Issue:

The issues starts out with a 2010 technical review of the industry, focused on LED's/Neon, regulatory concerns and digital printing...The next several pages give side by side comparisons of the different types of Roll-fed printers and Flatbed printers.

The next 60+ pages are all the buyers guide... There is no product description, only company name, address, phone number, website and email address. It also appears that multiple locations are not listed... The list of manufacturers, distributors, equipment and supplies is quite extensive... but it still may be best to go online and search www.signweb.com for wholesale suppliers so that all manufacturing locations are visible.

February 2011 Signs of The Times Magazine Issue:

The hot topics: specialty fims & vinyl, LED update, insite into an electric signage project, Technology review of The Summa F series vinyl cutter, building your brand, temporary signage graphics and finally, Signs of The Times gives a warm goodbye to senior editor, Susan Conner who is retiring after 13 yeas with the publication..

Check out signs of the times on the web at www.signweb.com

January Sales Tips #29-#31

2011-01-31T11:07:00.004-05:00

Today is the last day of January, a relief for some sign shops while others wish January lasted a little bit longer. Either way, here are the final three sales tips to help you increase your dimensional sign sales in the new year - cheers!

Sales Tip #29 - Know the monument sign permit requirements ahead of time.

Here is a sample of one city's permit requirements for free standing monument signs:

Submittal Requirements for Freestanding Monument Signs
1 - Completed Sign Permit Application

2 - Fee/deposit (exact amount
varies from $17.50-100.00, depending on type of sign)

3 - DRAWINGS -- 3 sets
of drawings are required for staff review; 8 sets of drawings if Planning
Commission review is required

A. SITE PLANS -- All site plans must be drawn
and dimensioned to scale (1/4" = 1', 1/8" = 1', or 1" = 10') to accurately show
the following:
Scale and north arrow
All property lines (dimensioned),
street names and significant easements
Location of all existing buildings or
structures with the location of the proposed sign, including dimensions to
property lines
Location and size (in square feet) of existing signs on the
property/site or exterior of the building which are proposed to remain
The landscape planter area required around the entire base of the sign with
location, numbers, and plant/flower species proposed
Show any proposed illumination, including specification sheets of the light fixtures

B.
ELEVATIONS -- All drawings must be drawn to scale (1/4" = 1' minimum) including
all dimensions to accurately show the following:
A full front elevation of the sign, including the base of the sign
A cross-section or detail of the sign
All dimensions, including height from finished grade
All materials and colors
All proposed text as it will appear
Colored rendering

C.
SAMPLES OF MATERIALS & COLORS -- All samples submitted shall be at least 8
½" x 11".

It may seem like they are asking for ALOT of information, but Peachtree City Foamcraft will help you make the process easier. We offer all of our standard models in vector format with dimensions already called out, and even landscaping shown. Import the vectored drawings into your preferred graphics program and add other dimensions, text, color as neccesary. Click here to download our pre-drawn vector artwork for foam monument signs.

Sales Tip #30 - EPS Foam is green friendly...

Everyone is going green these days, and it is good to know that the core of a foam monument sign is environmentally friendly. EPS is an abbreviation for expanded polystyrene, which is used in a variety of applications -it is known for being an incredible insulator and often used in the building industry.

EPS foam is recyclable and is derived from a pre-existing waste product of petroleum refinement at the cracking plant. It uses less energy to make than paper and causes less pollution in the process. Since EPS is comprised of 94%-98% air, only a small percent of polystyrene is used, making it a highly efficient use of raw material.

It can also be recycled! Peachtree City Foamcraft Schnecksville, PA has a plan in place to keep their plant green. The Schnecksville plant recycles any leftover EPS foam, which goes to a plant who is able to turn the EPS waste into a new product. Other large retailers are doing the same, to learn more about EPS foam and how it is being recycled -click here.

Sales Tip #31 - If you don't want to read about it - you can watch it.

YouTube is under-rated, since it's inception in February 2005, millions of how-to videos have been uploaded and if you don't know how to do it, most likely their is a sign shop out there who has uploaded a video to show you how. Take advantage of it - check out YouTube... if you want to learn about monument signs - View Peachtree's YouTube Channel.

Hear's to 2011 - May you sell more monument signs this year than ever!!

Sales Tips #25-#28

2011-01-31T09:58:00.004-05:00

Sales Tip #25 - Get Off the Sidelines, Get Into The Game.

If you are reading this, then you are being marketed to. Instead of standing on the sidelines, get in the game. Become part of this blog, we are inviting sign shops to send us photos, write articles, tips, tricks and more and we will showcase your logo, contact information and link to your website! Thousands of sign shops and other interested in foam monuments are reading this blog, and we invite you to get in on the action. Send us your photos, articles, tips, tricks or links and let us help you sell more monument signs.

Sales Tip #26 - Monuments You CAN Move.

Did you know that you can offer your clients mobile monument signs? If you have a client that is looking for a permanent sign, with the option to move the sign in the future if the company chooses to expand or build a new location - you can MOVE foamcraft monument signs, by using our optional mounting system during installation. Click here to learn more about the Peachtree City Foamcraft's optional mounting system solution.

Sales Tip #27 - Connect With the Monument Sign Community

If you are looking to learn more about monument signs, be sure to connect with the monument sign community. The LOVE Monument Signs group on LinkedIn is a great community of sign makers who LOVE monument signs - click here to join the group.
Check out the latest monument sign poll & vote!

Sales Tip #28 - Price it Right.

If you price your product too low, you will be losing out on valueable profit and this can also make your client's wonder if your product is equally cheap. Not to mention, that the "undercutter" doesn't win friends in the sign community. If you not sure how to price monument signs, contact Peachtree City Foamcraft for a wholesale pricelist and our sales department will be glad to discuss suggested mark-up margins with you. In addition, Sign Craft magazine offers a great Sign Pricing tool - check out their site for more information.

Sales Tips #21-#24 - Monument Sign Solutions Cont'd...

2011-01-31T09:42:00.004-05:00

Sales Tip #21 - Hand Sculpted Faux Brick & Stone

If your client has existing brick and/or stone as part of their landscape and would like to integrate that same exact brick or stone into their sign, no problem! Unlike some manufacturers who offer cheap digital prints, we offer hand sculpted faux brick and stone accents to compliment your proposed sign solutions. Faux Brick and Stone can be integrated into your monument sign design or can be used to create a sign base, or columns to compliment a post and panel sign solution. Check out Hand Sculpted Faux Brick and Stone by Peachtree City Foamcraft.

Hear what one customer had to say....
"Why would anybody in their right mind want to put digital graphics to look
like brick or stone on a monument sign? I am about quality, no cheesy!"
Sign A Rama/Columbia MD - Read more testimonials

Sales Tip #22 - Not all Monument Finishing Systems are Alike

If you are new to selling monument signs, you may be confused by all of the different manufacturers, the hard coats and the price tags attached. You do pay for what you get and it is important to know what you are getting. The four major finishing systems used on monument signs in the sign industry are: EIFS (aka dryvit), Standard Plastic Polymer, Urethane and the Hybrid Poly-Armor Hardcoat. To learn more about these finishing systems and how they perform over an extended period of time, click here.

Sales Tip #23 - Get Featured... This February

The more people that see your work, the mork work you will get. Peachtree City Foamcraft wants to help feature your business and draw traffic to your website. Have you used Peachtree City Foamcraft to manufacture a monument sign project? If so, send over a photo and brief description of a recent monument sign project and you could be featured on this blog as the February Monument Sign of The Month!

Sales Tip #24 - Monument Sign Installed - Press Release Sent

I know you are saying really, send a press release for a monument sign? The answer is yes, as long as it meets the following guidelines. The sign must be installed for a government building, school or "community icon". If you replaced a sign that has been there for 20 years, people in the community do care and the publicity will be a great plug for your sign shop. Don't believe me - check out this story from WGEM.

Sales Tips #17-#20 - Know How To Sell The Monument Sign

2011-01-31T09:20:00.005-05:00

Sales Tips #17-#20, we are going to focus on "selling the monument sign solution", NOT just the monument sign - but the entire package. Selling a standard model monument sign is easy - but what about the colors, integrated graphics, a custom design, installation ... these three tips will give you a better idea of how to create an advanced EPS sign solution.

Sales Tip #17 - If your client can imagine it, Peachtree City Foamcraft CAN help you make it.
Don't limit your EPS expectations to a standard model. Stucco signs are very versatile, and Peachtree City Foamcraft can help you make your clients' vision a reality. We offer unlimited designs, shapes, colors and sizes. Speaking of colors, did you know that we will work with you to match any PMS, Sherwin Williams, Benjamin Moore or Masterwall Colors? That means your client can have any color(s) they desire from a traditional grey or tan to hot pink or neon green!

Sales Tip #18 - Integrating Components = Powerful Partnership
If your client likes the look of a monument sign, but wants to add something to it. We can work with you to integrate LED Message Centers, Illuminated Cabinets, Dimensional Letters, Foam Panels, PVC Panels, Sandblasted Sign Panels, Carved Sign Panels, Channel Letters and more into your design. Contact our sales department - Gary or Hawk would be glad to assist you with modifying your design to include various components necessary to make your integrated components work during production. Customized Monument Signs do not have to be difficult, we will be glad to take your hand and walk you through the process of creating a unique monument sign with an integrated component that will give your client the best of both worlds.

Sales Tip #19 - Integrated Monument Sign Graphics
Did you know Peachtree City Foamcraft offers integrated raised or recessed in-sign graphics? If you are looking for a monument sign solution, we have you covered. If you don't want the hassle of installing dimensional letters onto your sign after you receive your monument sign, we can offer in-sign graphics that are built into the monument sign - so you never have to worry about them falling off, messy glue or on-site installation. Contact our sales/estimating department for pricing on our integrated raised or recessed in-sign monument graphics.

Sales Tip #20 - Foamcore Pylon Signs
You have seen the large pylon signs at the entrances of major retailers such as Walmart or K-Mart, you also see these in shopping plazas... Did you know the header can be manufactured out of our foamcore product ? This offers your client a lighter-weight, extremely durable and versatile solution. Check out some foamcore pylon signs, manufactured by Peachtree City Foamcraft.

Sales Tips #15 and #16 - Sign Marketing & Powerful Monument Photos

2011-01-31T08:56:00.004-05:00

Sales Tip #15 - Stop Marketing and start building relationships!

I saw this topic in a marketing magazine and my jaw dropped - as the marketing coordinator for Peachtree City Foamcraft, the nation's largest wholesale manufacturer of foam monument signs, I immediately thought "great - marketing is dead and julie the relationship builder is coming to take my job." Not true, thankfully! The article discussed how marketing has become focused on "selling to the masses" and personalization and relationship building has been reduced to a name being automatically entered into an email and friend frenzy, he with the most "facebook friends" wins. Take time to get to know your contacts and assist them with learning more about your sign shop and how you can help them find quality signage solutions to meet their needs. Peachtree City Foamcraft offers unbranded sales sheets and vector drawings that can be customized to your client to help you build a relationship that will help build your sales.

Sales Tip #16 - A picture is worth a thousand words.

Words can be powerful, but the combination of a sign photo paired with an accurate description is a knock-out! Make sure to show prospective clients photos of your work and your capabilities. If you are looking for inspiration, check out our custom monument sign photo gallery or our custom foam core project gallery.

Yee Haw - Monument Signs in Austin, TX

2011-01-18T10:01:00.002-05:00

Bring on the cowboys & cowgirls, Peachtree City Foamcraft will be kicking off the new year down south in beautiful Austin, TX for the 1st NBM Sign Business and Digital Graphics Show of the year!

The NBM Sign Businesss Austin, TX runs from March 24th, 2011 through March 26, 2011 and you can find Peachtree City Foamcraft in Booth 109.

Hope to see you there! For a list of all exhibitors and more show info, click here.

Foam Sign Panels

2011-01-17T08:29:00.004-05:00

What type of sign do you see ? What is it made of ? If you guesses a sandblasted sign, made of HDU... you would be only half correct.

The sign to your left is a foam sign panel, manufactured by Peachtree City Foamcraft using an expanded polystyrene color and encapsulated in our poly-armor (TM) hard coat then painted to your specifications.

Foam Sign Panels offer the same great benefits of versatility that are offered by carved and sandblasted signage manufactured out of HDU, but they offer even more. Our foam sign panels do not have any seams, and also have the ability to withstand extreme temperatures, that HDU, PVC, MDO, Extira and other materials cannot. We also offer unlimited colors, shapes and designs. Did you know that Peachtree City Foamcraft can help you made a 2-Dimensional or 3-Dimensional foam sign for your client ?

If you are looking for something new, and cutting-edge to offer your clients in 2011, check out our foam sign panels. For pricing, send your design to sales@foamcraft.info or call 1-877-862-0840.

Sales Tips, #13 and #14

2011-01-14T10:52:00.003-05:00

Finally Friday, and we have two great sales tips to assist your sign shop with sealing the deal during the sales presentation:

Monument Sign Sales Tip #13
Foamcraft Monument Signs are the only monument sign independently tested and approved to withstand 175 MPH winds, contact a peachtree sales rep today for more information so you can show your clients why our monument signs are manufactured to withstand harsh exterior elements while offering exceptional durability and lightweight features.

Monument Sign Sales Tip #14

Your client want's to know, how can a sign be so light that the average person can pick it up and look like superman, but be so durable that you can hit the Poly-Armor (TM) hardcoat with a hammer and it doesn't break! Show your clients our hammer sample test! They will be amazed and the picture of you hitting the hammer sample will be worth a thousand words!

Sales Tips, #10, #11, #12

2011-01-14T10:46:00.002-05:00

So, you want more hit's to your website, increase your online presence with these great sales tips to help bring your sign shop to the top of the search engines!

Sales Tip #10 - Links, Please

Links are an important part of increasing your website rankings! Did you know, that Peachtree City Foamcraft will feature photos of your monument sign jobs, foam sign sales tips and arcticles on architectural signage - on this blog and link back to your website ? Send us your photos, tips and articles and receive a quality content related link back to your sign website, for free.

Sales Tip #11 - Online Access

How can I send you my files ? I have photos, but they are 20 MB in size... get an FTP site for your company, or provide your client with a free file sending source such as YouSendIt, so that they can get you the information you need no matter how large the files are. If the email never gets to your inbox, you could lose the job.

Sales Tip #12 - Keep Track of Your Leads

Keep a list of the companies that have inquired about signage from your business, this is a great tool for your company to use when creating "marketing campaigns" in the future. Remember the 80-20 rule, 80% of new business comes from 20% of your existing client base, so true.

January Sales Tips, #7, #8, #9

2011-01-14T10:32:00.003-05:00

... and the sales tips continue, as January rolls on.

Sales Tip #7: Think outside the "box"... literally

Signs do not have to limited to squares and rectangle shapes, in fact they can be 3D or complex shapes that make the signage come to life! Check out some of our foam monument projects, that are so unique that they are more than sign, they are artwork!

Sales Tip #8: Sell Solutions, not Signs.

I cringe when I hear clients say "they didn't buy the sign because it was too expensive or they only had $500 to spend." Change your sales method, to selling solutions. Determine your clients needs, present a solution. If you are creating a sign solution that will help your client increase their visibility with a quality product that will last for a long time, price becomes a secondary factor. Explain that this is the cost for your signage solution, if you would like something different you can save money, but it will not be the solution for their signge needs.

Sales Tip #9 - Hello Vendors!

Connect with your vendors. Don't wait until they call you or email you with a new product or way to sell their products, give your vendors a call ask them how they can help you sell more of their products, you will be amazed at what they can offer from sales tools to tips to increase your business, and most of the time it is FREE.

Who is YOUR favorite supplier sales rep?

2011-01-14T10:28:00.002-05:00

Sign Business Magazine is asking sign shops, who is YOUR favorite supplier sales rep ? As the marketing coordinator for Peachtree City Foamcraft, I am partial to the foamcraft guys: Mike Fetter, Corey McCain, Gary Ortiz, Hawk Cochran, Jim Anderson...

If you can think of an outstanding sales rep that supplies you within the sign industry... give them the recognition they deserve!

Check out the details, here.

"Tell us, in 50 words or less, how your Supplier Sales Rep has gone above
and beyond. He or she may just be featured in an upcoming issue of Sign &
Digital Graphics! Email ndoolan@nbm.com to nominate your favorite
representative. Please provide your information and your Supplier Sales Rep's
contact information*. "

Furnishing a Foundation Drawing For Monument Signs

2011-01-10T07:54:00.002-05:00

If you have ever felt the anxiety of a looming deadline and a large job, riding on a foundation drawing that needs to be finished in merely days for approval by "the city"... Matt Charboneau, has a great article re: foundation drawings for monuments, featured in the January 2011 edition of Sign & Digital Graphics Magazine.

Don't have time to read the e-version, that's OK! We'll give you the "short version". Matt walks the reader through the elation of getting a large monument sign job and then the anxiety that follows when the sign shop realizes they have to do a foundation drawing and get approval from the city BEFORE starting the job.

Charboneau says,

"You are not an engineer and should never infer that your foundation
illustration will work until an engineer can put his stamp on it."

The article stresses thinkibng simple, basic and practical. Ask yourself, why do you need this drawing ? What do you need to see on it ? What do you need to know ?

There is a difference between a concept drawing and a stamped engineering drawing, find out which one you need.

According to Charboneau, in any foundation drawing there are a few basic components that must go into the foundation drawing for a monument sign: pipes, caissons, and pads. He also shows a sample drawing and foundation illustration in the article.

Did you know that Peachtree City Foamcraft is the ONLY monument sign manufacturer to have their monument signs independently tested and approved to withstand 180 MPH winds. If you need a windload chart to show your city, contact us - the hard work is already done.

Also - we offer a finished illustration for installing our optional mounting system, click here to download the illustration for yourself. Just 2 more ways, we are making selling monument signs easier and profitable in the new year.

Sign Craft Magazine - 2011 Sign Pricing Guide

2011-01-06T07:42:00.003-05:00

Signcraft Magazine has kicked off the year, their January/February 2011 issue includes a 2011 Sign Pricing Guide, to help retail sign shops price commercial signs. You can also access the guide online at http://www.signpricingguide.com/.

To check out the latest Sign Craft Magazine has to offer... go http://www.signcraft.com/.

You can also request a customized login and access to wholesale pricing for monument signs.

Sales Tip #4, #5, #6 - Increase Monument Sales

2011-01-06T07:31:00.003-05:00

#4 - Did you say Thank You today? 80% of your business will come from 20% of your existing clients. This is referred to as the 80-20 rule. Take time to thank at least 1 customer a week for their business, building relationships is key to building your business.

#5 - Come Prepared! If you have a meeting tonight with a client that may be interested in a monument sign, come prepared to the meeting. Peachtree City Foamcraft offers a free design disc that has all of our standard models in vector format, hundreds of full color photos and much more! In addition, we have unbranded sales sheets. Request Literature Here... Did we mention, this is free.

#6 - K.I.S.S. - The KISS Principle is a great rule, "Keep it simple stupid". With 56 standard models to choose from, unlimited customized capabilities, unlimited color options, unlimited design options and unlimited sizes... the customer can get overwhelmed and quick! Determine your clients needs and eliminate what will not work. Present 3-5 choices, but no more. Offering your client to many options can make them walk away due to confusion!

Sales Tip #3 - January 3rd

2011-01-03T11:55:00.005-05:00

Create an online presence or improve your existing virtual marketing efforts. If you are reading this, you are being marked to. It is true. You have chosen to forgo the traditional adviertsing mediums such as phone book, newspaper or magazines for a more expansive means of finding the information you are looking for, where you can receive instant gratification - the world wide web.

These three words have revolutionized the marketing industry and to keep your business in teh forefront, you need to keep your name on page 1 of the search engines. If you have a website, update your content and clean up your graphics. If you don't have a website, consider allocating additional marketing dollars to creating one or if you need a low cost approach, try a template-based website or free blog.

31 Sign Industry Sales Tips for 2011

2010-12-30T11:05:00.003-05:00

With only hours to go until a new year, Peachtree City Foamcraft wants to help YOU kick off your monument signage sales in 2011. Our new years resolution - to help YOU sell more.

There are 31 days in January, and each day we will have a new sales tip for you! Feel free to comment and leave your own.

Here's to a new year! Happy New Year from everyone at Peachtree City Foamcraft Cheers!!!

January 1st: Know your target market. If you want to sell more monument signs in 2011, make a list of good types of prospects in your area: property management companies, schools, churches, contacts at the local government level for city signs, etc... Open the excel spreadsheet, make a list and target your marketing efforts to a market that will be interested in what the monument sign has to offer for their signage needs.

January 2nd: FREE, FREE, FREE. It's true - not everything comes with a price tag. Arm yourself with literature, samples, sales sheets, everything you need to sell monument signs or other architectural signage. BEST OF ALL - Most of it is FREE. At Peachtree City Foamcraft, we offer unbranded sales sheets, various samples, a design disc with installation instructions, artwork in vector format and hundreds of photos for FREE. Also, we have miniature lobby samples (approx. 12" x 18" in size... the cost is $60.00 which is refunded on your first order * Making them, you got it FREE)

SGIA Announces 2010 Products of Year

2010-12-28T11:40:00.002-05:00

The Specialty Graphic Imaging Association (SGIA) recently announced the winners of its 2010 'Product of the Year' awards, including many devices and consumables used in the sign industry.
A team of digital imaging professionals evaluated all of the nominated entries, which were showcased in October at the SGIA Expo in Las Vegas, Nev.

"The competition recognizes the top equipment and supplies currently on the market," says Michael Robertson, president and CEO of SGIA. "These winners represent the best consumables and output devices for wide-format digital printing."

The following were among the winners:• Digital inks—Mimaki's LF200 ultraviolet (UV) flexible inks for backlit display.• Media (paper)—Xcel Products' TerraSkin XP.• Media (vinyl)—Ultraflex Systems' Glow Mesh.• Media (films)—Continental Grafx's HydroSol Satin Textured LightBlock 230STL.• Media (rigid)—Panel Processing's Eco-Finish rigid print media.• Finishing (laminates, adhesives, films, coatings)—Neschen Americas' Print Shield anti-graffiti laminating film.• Finishing (equipment)—Fotoba International's Dreamcut XLD-170D.• Poster-size solvent/latex printers—Mimaki's JV33-160.• Rigid-substrate UV printers—Océ Display Systems' Arizona 550 GT and XT.• Rigid white-ink UV printers—Mimaki's JFX-1615.• Flatbed rigid white-ink UV printers—Océ Display Systems' Arizona 550 XT.• Grand-format roll-to-roll solvent/latex printers—Mimaki's JV33-260.• Grand-format roll-to-roll UV printers—Mimaki's JFX-1631R.• Software—Caldera Graphics' Costview 2.0.

Read entire article here.

Searching for January Monument of The Month

2010-12-28T11:35:00.001-05:00

Each Month, we will feature a photo of a monument sign on our site, under the "popular" tab... in addition, we will highlight YOUR COMPANY, the manufacturing process and feature your contact information, right here on our foam monument blog.

If you would like the opportunity to be featured as the January Monument of the Month - send us an email, the winner will be announced right here, the 1st week in January. Send your photos to us until January 1st, 2011.

Good Luck, friends.

Calling all Monument Masters....

2010-12-27T22:46:00.007-05:00

Calling all masters of monument sign design, ok and trophy hunters too... The deadline is quickly approaching for the 2011 International Sign Contest brought to you by Signs of The Times Magazine, and we want our Peachtree City Foamcraft masters of monument signs to be represented in the competition!

Here's some of the details:

The categories that deal with monument signs are: commercial monument signs, electric monument signs, commercial free standing signs, commercial building signs and unique signs (a perfect opportunity to show off those cool 3d foamcore props!)

The fee for submissions is $10.00 per entry or $75.00 max for 8 or more entries. An individual can compete in only one category.

All entries must be received by January 12, 2011.

Signage must have been installed within 2 years of the submission date.

Digital files are preferred (send those jpeg files!)

List all designers, fabricators and installers.

For complete details and an entry form... go to http://tinyurl.com/24mvrrk

Good Luck Foamcraft Friends!!!

Foam Monument Blog | Monument Sign | Wholesale Monument Signage | EPS Sign News |

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HOT DEAL** 3 Discounted Monuments for Sale